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ATLANTA BRAVES TO LAUNCH OFFICIAL MONTHLY MAGAZINE WITH ATCOMM PUBLISHING

 ATLANTA, Sept. 10 /PRNewswire/ -- Atlanta Braves fans, beginning in December, will have an exclusive publication dedicated to what's going on inside the Braves organization.
 Named ChopTalk, this new monthly magazine will feature insights, interviews and activities on all levels of the organization while covering all seasons -- the winter league, spring training, the regular season and playoffs, and off-season activities.
 ChopTalk is a joint venture between the Braves and ATCOMM Publishing, the specialty magazine division of Atlanta Business Chronicle. ATCOMM also produces "Atlanta Now," the official magazine of the Atlanta Convention & Visitors Bureau targeted to tourists and conventioneers, among other publications.
 "Research shows that Braves fans want more -- a lot more. Baseball, and especially the Braves, are a year-round activity and now our fans can read all about their team from the inside-out," said Wayne Long, vice president, Marketing & Broadcasting, of the Atlanta Braves.
 The editorial package will include interviews and profiles of players (current, future and past), columns from Braves management, a question and answer section, memorabilia collecting, talk from the broadcast booth, insight on activities within major league baseball, and much more -- in a fun- and fact-filled way.
 Initially, 30,000 copies will be produced each month and sold primarily through subscriptions ($17.95 a year). Single copies ($2 each) will be available at more than 300 newsstands and retail outlets around town, as well as Atlanta Fulton County Stadium during the season. The first issue (January cover date) will be out in December -- in time for a Christmas holiday gift.
 "The potential of this publication is tremendous. The Chicago Cubs have a similar magazine and have 80,000 paid subscribers. With the widespread appeal of the Braves, we think we've got a big winner," said Ed Baker, ChopTalk publisher. "We feel so strongly that Braves fans are going to love it, we've included a special money-back guarantee. If at any time a subscriber is not completely satisfied, we'll refund their money."
 A team of senior journalists are being assembled, led by editor Carol Carter, a 15-year veteran of the Chronicle. Gary Caruso, a former Braves beat writer at The Atlanta Journal & Constitution and one of the most knowledgeable baseball reporters in the country, has been hired as associate editor. Agreements with three additional sports journalists are being finalized.
 -0- 9/10/93
 /CONTACT: Amy Richter of the Atlanta Braves, 404-614-1328, or Ed Baker of the Atlanta Business Chronicle, 404-249-1000/


CO: Atlanta Braves; Atlanta Business Chronicle; ATCOMM Publishing ST: Georgia IN: PUB SU: PDT

BR-BN -- AT002 -- 0597 09/10/93 07:31 EDT
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Publication:PR Newswire
Date:Sep 10, 1993
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