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ATI Unleashes Revolutionary Family of RADEON Visual Processors.

Business Editors/Technology Writers

RADEON(TM) 9000, RADEON(TM) 9000 PRO and RADEON(TM) 9700 selected

by industry leading OEMs, AIB manufacturers and system integrators

ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT) today introduced the RADEON(TM) 9000, RADEON(TM) 9000 PRO and RADEON(TM) 9700 visual processors, the newest additions to ATI's product lineup. Delivering best-in-class features and performance, this family of graphics products leads the graphics industry into a new realm of visualization.

"ATI is defining the visual experience on the PC platform with the introduction of this revolutionary new line of visual processors," said Dave Orton, President and Chief Operating Officer, ATI Technologies Inc. "These products are the culmination of our unwavering focus on technology and performance leadership. The acquisition of the ArtX design team known for developing the graphics in Nintendo's GAMECUBE(TM); the creation of concurrent product development teams; and strategic research and development investments were all key factors in delivering these winning products."

ATI remains committed to rapidly introducing revolutionary new architectures and moving high-end technologies into the broader, mainstream market at a fast pace. RADEON 9000, RADEON 9000 PRO and RADEON 9700 have received overwhelming support from original equipment manufacturers (OEMs) and system integrators. The product introductions are timely, aligning with OEM product schedules and the key back to school and holiday retail buying cycles. In the coming weeks, several industry-leading OEMs will introduce products based on ATI's newest RADEON technologies.

"We are delivering the right products at the right time," said Rick Bergman, Senior Vice President, Marketing and General Manager, Desktop, ATI Technologies Inc. "We are introducing Microsoft(R)'s DirectX(R) 9 into the enthusiast segment and are aggressively moving DirectX(R) 8.1 into the mainstream segment. With these products we will lead in all segments."

ATI is partnering with graphics board companies to bring a variety of products and configurations to market around the world. These product introductions mark the first time that ATI has introduced a family of products simultaneously with its board partners. Add-in-board (AIB) manufacturers that are working with ATI to bring the RADEON 9000, RADEON 9000 PRO and RADEON 9700 based products to market include:
-- Connect3D

-- Creative Labs Asia

-- CP Technology Co., Ltd.

-- Gigabyte Technology Co., Ltd.

-- Hercules Guillemot

-- Hightech Information Systems Ltd.

-- Sapphire Technology Ltd.

-- Super Grace Electronics Ltd.

-- Tyan

-- Unitech Electronics Co., Ltd.

"ATI is at the leading edge of industry inflection points. The company is innovating at the high end and leveraging those technology advancements throughout its roadmap," said Dr. Jon Peddie, President of Jon Peddie Research, the leading analyst firm in graphics and multimedia. "ATI is working closely with independent hardware and software companies and with standards organizations helping to ensure its visual processors drive the PC platform and the visual experience forward."

RADEON 9000 and RADEON 9000 PRO based products are available immediately, and RADEON 9700 series products will be shipping in volume in August. For more information on these and other ATI products, please visit or our partners' web sites.

About the Company

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI delivers leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top box, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Forward-looking Statements and Uncertainties

Certain statements in this press release constitute "forward-looking statements." When used in this press release, words such as "plans," "intends," "anticipates," "should," "estimates," "expects," "believes," "indicates," "suggests," and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on current expectations and entail various risks and uncertainties that are outlined in this press release and in the Company's 2001 Annual Report and Annual Information Form. As a result of these risks and uncertainties, the Company's operating results and common share price may be subject to significant volatility, particularly on a quarterly basis. For example, the markets for the Company's products are characterized by changing market conditions, frequent new product introductions, seasonal and variable demand and rapid technology changes. Other factors that could cause the Company's results to vary include, but are not limited to, lack of anticipated growth in the demand for PCs, gaming consoles and consumer electronic devices in which the Company's products are incorporated, reductions in the Company's average selling prices for its products due to competitive pressures and other factors, the introduction of new products by the Company's competitors which render the Company's products non-competitive, delays encountered by the Company in developing new products or enhancements, including integrated graphics and core logic components, in the time frame required by its customers, delays in manufacturing or unfavourable manufacturing yields experienced by the Company's independent foundries, unexpected variances in material costs, including silicon wafer, memory and printed circuit boards, and constraints on the supply of components utilized in the Company's products and in the PC industry generally. These risks and uncertainties could cause or contribute to actual results that are materially different from those anticipated or experienced in the past. Additional information concerning factors that could cause the Company's financial results to fluctuate is contained in the Company's filings with Canadian and U.S. securities regulatory authorities. ATI disclaims any obligation or intention to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Copyright 2002 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For Information:
Patricia Mikula, Public Relations Manager,
Desktop and Workstation products
(905) 882-2600, Ext. 8809 or

For media or industry analyst support, visit our Web site at

Other ATI Contacts:
Tenille Cuthbertson, Counsellor, BenchMark Porter Novelli, at (416)
422-7163 or

For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc.,
at (905) 882-2600, Ext. 2631 or

 ATI Technologies Inc.
 1 Commerce Valley Drive East
 Markham, Ontario Canada
 L3T 7N6
 Telephone: (905) 882-2600
 Facsmile: (905) 882-2620

COPYRIGHT 2002 Business Wire
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Publication:Business Wire
Geographic Code:1CANA
Date:Jul 18, 2002
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