Printer Friendly


THORNHILL, Ontario, Sept. 5 /PRNewswire/ -- ATI Technologies Inc. today announced a video playback driver and player application which supports MPEG motion video playback under Windows 95 and Windows 3.1.

The driver and player is designed for ATI's entire family of 64-bit graphics accelerator products including the GRAPHICS PRO TURBO, GRAPHICS XPRESSION and WINTURBO cards and "mach64" graphics components. Unlike most of today's MPEG solutions, which require an expensive add-in MPEG decoder card, or replacement graphics card, all of ATI's 64-bit graphics accelerator products can play MPEG video software on any Pentium class* system.

"ATI's goal is to provide the ultimate in functionality at the lowest price," said Henry Quan, vice president of marketing for ATI. "As well as providing significant new functionality, this MPEG playback driver enhances the appeal of our product to new markets, namely games, entertainment and edutainment." ATI's entire installed base of 64-bit graphics acceleration products will be able to easily and cost efficiently upgrade to MPEG playback support without the need to purchase add-in MPEG decoder or replacement graphics cards.

Harnessing the motion video acceleration of ATI's "mach64" components, the new MPEG driver and player application from ATI provides full-motion, full-screen video playback at up to 30 frames per second in partial or full screen mode on Pentium class* systems. Available in October, the ATI driver and player can also support video playback in 1024x768 display resolution in 1MB configurations.

MPEG is a popular compression standard used in consumer applications including Video CD, Karaoke, CDi, games, and reference titles. It provides higher quality images and higher compression rates than found with most current PC video codecs allowing for over 70 minutes of full motion video to be stored on a single CD.

ATI uses code licensed from CompCore Multimedia Inc. in its MPEG drivers and player application. Located in Sunnyvale, California, CompCore Multimedia, Inc. develops and licenses highly efficient audio and video decompression technology for hardware and software implementations.

"mach64" 64-bit graphics and multimedia components include the ATI-88800GX and ATI 264-CT with its integrated RAMDAC and PLL functions, used by OEM system manufacturers in motherboard implementations and board level products. ATI brand graphics boards, utilizing "mach64" technology, include the VRAM-based GRAPHICS PRO TURBO and WINTURBO, and the DRAM-based GRAPHICS XPRESSION. "mach64" products offer high performance graphics acceleration, at resolutions up to 1600x1200, and color depths up to 16.7 million colors.

Corporate Profile

ATI Technologies Inc. designs and manufactures products for the Intel-compatible personal computer and Apple PCI Power Macintosh markets. These products include graphics accelerators and components, communications products, and video hardware and software. Founded in 1985, the firm had revenues of $232 million for 1994. ATI employs over 600 people worldwide and has a product line that is sold through an international network of computer manufacturers and leading computer distributors. ATI is a publicly traded company on the Toronto Stock Exchange (TSE: ATY).

* Performance may vary depending on processor and CDROM drive installed.

All registered trademarks are the property of their respective owners. ATI, GRAPHICS XPRESSION, WINTURBO, GRAPHICS PROTURBO and "mach64" are registered trademarks of ATI Technologies Inc. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
 -0- 9/5/95

/CONTACT: Dan Coyle, Media Relations, of ATI Technologies, Inc., 905-882-2611, or CompuServe: 73323,2724, or Internet:


CO: ATI Technologies, Inc.; CompCore Multimedia Inc. ST: California IN: CPR SU: PDT

TC-TB -- CL003 -- 9606 09/05/95 08:10 EDT
COPYRIGHT 1995 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 5, 1995

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters