Printer Friendly

ATI Announces the New RAGE Mobility(TM) Family of Graphic Accelerators for the Notebook Market.

RAGE Mobility-M(TM) and RAGE Mobility-P(TM) accelerator chips deliver

superior performance and the highest level of integration for mobile


TORONTO, Nov. 2 /CNW-PRN/ - ATI Technologies Inc. (TSE:ATY) today announced its new RAGE Mobility(TM) family of graphics accelerators, the RAGE Mobility-M(TM) and RAGE Mobility-P(TM). These new products enable a ``one-component graphics sub-system solution'' and bring high-end performance in 2D, 3D and software DVD to the mainstream notebook segments. In high-end configurations, the RAGE Mobility family sets the absolute industry standard for no-compromise mobile graphics performance.

The RAGE Mobility family extends the capability of the industry-leading RAGE LT PRO graphics accelerator, already the fastest 2D, 3D and video accelerator on the notebook market.

The RAGE Mobility-M packs an extensive list of major enhancements, creating a ``one-component graphics sub-system'' ideal for mainstream and thin/light notebook configurations. It is the first such part in the world to integrate 4MB of SDRAM, industry-leading 2D/3D graphics engines, hardware MPEG-2 decode for DVD, TV encoder, and dual LVDS transmitters.

Through integration and new power management features, the entire graphics sub-system of the RAGE Mobility-M achieves lower power consumption (less than 600mW) than even embedded memory solutions with less graphics capabilities. In addition, full screen radiometric scaling and electro-magnetic interference (EMI) reduction techniques are included. The RAGE Mobility-M can be expanded to a total of 8MB of SDRAM using another 4MB of external memory, creating a high performance configuration.

The RAGE Mobility-P has all the same features as the RAGE Mobility-M except for the integrated memory, offering more flexibility in memory configurations with up to 8MB of external SDRAM or SGRAM, for designs where space is not as much of a constraint.

``ATI is already the recognized performance leader in the mobile graphics market, and RAGE Mobility will add to that lead with state-of-the-art integration and low power characteristics,'' said Lou Leung, director, mobile component marketing, ATI Technologies Inc. ``Having captured the majority of the high-performance mobile graphics market, ATI will now greatly increase its presence in the value and mainstream notebook segments with these new products.''

Single system design delivers the goods, and significant cost savings

ATI's ``no compromise'' integration means RAGE Mobility does not force the industry to make the usual trade-off between performance, power, space savings, cost, and features.

Recognizing that true portable performance with long battery life is a leading factor in the purchase of notebook PCs, the RAGE Mobility-M and RAGE Mobility-P incorporate sophisticated power management controls that result in significant power consumption savings with no need to compromise performance. In fact, the Mobility family extends ATI's performance lead through improvements to the 2D, 3D, and DVD engines. Also, the low power consumption of 600mW includes the LVDS transmitters, which can require up to 250mW in competing solutions implemented with a separate chip. The high performance engines for 2D, 3D, and DVD also off-load the CPU, lowering overall system power consumption significantly.

The single component design replaces over six individual chips for memory, graphics, DVD functions, TV encoder and LVDS transmitter, resulting in significant space savings for the limited real-estate on notebook motherboards.

By integrating the 4MB of memory, TV encoder, and LVDS transmitters, the Mobility-M saves a minimum of $12 in external parts costs. In addition, the integration of hardware DVD decode functions saves a minimum of $30 in external parts cost.

The RAGE Mobility-M achieves high performance, low power consumption, and savings in space and cost while sporting the largest amount of integrated video memory in the industry. The larger memory (4MB) is critical for operations with 3D, DVD, dual displays, as well as higher resolution display modes. Smaller amount of memory would force compromises in the quality and performance of these features, or even make the feature not supportable.

``Internal video controller DRAM is an important technology for smaller, lower-power notebooks,'' said Martin Reynolds, vice president, DataQuest. ``A 4MB buffer offers three key advantages. First, the technology can support XGA displays with 24-bit color. Second, coupled with a dual-buffer controller, it solves the problem of matching the timing of an external LCD projector with a simultaneous on-screen display. Finally, it opens up the 3D performance of a notebook.''

Both RAGE Mobility chips are the only mobile graphics accelerators to support the full AGP 2X and PCI interfaces, and are pin-compatible with each other as well as the RAGE LT PRO, permitting easy design migration and allowing OEMs to scale solutions for specific market requirements.

ATI: the visionary leader in notebook graphics solutions

ATI has quickly become a significant player in the mobile graphics market since introducing the RAGE LT PRO graphics chip one year ago. The RAGE LT PRO correctly anticipated the demand to close the graphics performance gap between notebook and desktop PCs, significantly raised the performance bar for mobile accelerators, and became a firm favorite of leading OEMs.

The ATI RAGE LT PRO is currently shipping in products from seven of the top 12 notebook PC manufacturers, including high-end and mainstream models from Apple, AST, Dell, Compaq, HP, Fujitsu, NEC, Samsung, WinBook, Siemens-Nixdorf, among others. Further design wins will be announced shortly. Industry reviews in leading publications have consistently found that RAGE LT PRO powered notebooks provide the mobile market's fastest graphics benchmark results.

``Our new Compaq Armada 6500 family of thin and light performance notebooks offer outstanding graphics capabilities using the ATI RAGE LT PRO AGP graphics accelerator,'' said Ted Clark, Vice President of Marketing, Portables Division, Compaq Computer Corporation.

``The Armada 6500 provides an industry-leading AGP graphics implementation, making this powerful notebook the ideal solution for executives on the road.''

The portable 3D PC market is poised to grow very rapidly over the next few years. According to forecasts from Mercury Research, a computer industry market intelligence firm, 3D portable systems will grow from 18% to 100% of the notebook PC market between 1998 and 2002. Mercury also indicates that portable graphics accelerator revenues will reach 28% of overall PC graphics accelerators revenues by the year 2000, offering ATI an excellent incremental opportunity to leverage its market leading expertise in desktop graphics technologies.

With the new RAGE Mobility family of graphics chips, ATI will again set the standard for notebook graphics, and will lead the charge to satisfy upcoming market trends for DVD, larger video memory, and 3D in the mainstream notebook market.

The RAGE Mobility-M and RAGE Mobility-P are currently sampling, with production in Q1 1999. The RAGE Mobility-M is priced at $39 in units of 10,000 and the RAGE Mobility-P at $32 in units of 10,000. The RAGE Mobility-M and RAGE Mobility-P are pin-compatible with the ATI RAGE LT PRO, allowing OEMs an easy migration path from current configurations.

Corporate Profile

ATI Technologies Inc., the world's largest supplier of 3D graphics and multimedia technology, designs, manufactures and markets innovative and award- winning multimedia solutions and graphics components for personal computers. An ISO 9002 company, ATI is the world's leading supplier of video and 2D/3D graphics accelerators to OEM and retail customers. Founded in l985, ATI employs more than 1,300 people at headquarters in Thornhill, Ontario, and in offices in the United States, Germany, France, the United Kingdom, Ireland, Barbados, Hong Kong, Malaysia, and Japan. ATI is a public company whose shares trade on the Toronto Stock Exchange.

For other ATI news releases visit our web site at

Copyright (C) ATI Technologies Inc., 1998. All company and/or product

names are trademarks and/or registered trademarks of their respective

manufacturers. Features, pricing, availability and specifications are

subject to change without notice.
COPYRIGHT 1998 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 2, 1998
Next Article:Commonwealth Foundation: New Poll Shows Ridge, Specter Poised For Huge Wins; Luksik Support Stalled At 5 Percent; Voters Give Big Thumbs Up to School...

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters