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AT $8,975, NEON SETS NEW STANDARD FOR VALUE, AFFORDABILITY

 DETROIT, Jan. 3 /PRNewswire/ -- Chrysler Corporation (NYSE: C) today announced retail prices for the all-new 1995 Dodge and Plymouth Neon, setting a new benchmark for value in the small-car segment of the market. The manufacturer's suggested retail base price for the 4-door Neon sedan is $8,975.
 In making the announcement at the North American International Auto Show in Detroit, A.C. (Bud) Liebler, Chrysler vice president of Marketing and Communications, stated that the "value-for-money" factor will make the Plymouth and Dodge Neon a very competitive new entry in the small-car class.
 "When we talk about value, we point to features such as the most horsepower in its class, dual air bags, side impact protection, spirited performance, generous interior volume and a 2.0-liter, 16-valve, SOHC engine -- standard on every Neon!" stated Liebler. "This is a small car people will want to buy, rather than have to buy. The fact it is affordable makes Neon even more attractive."
 Even with available options such as anti-lock brakes, an integrated child safety seat, dual power remote control side mirrors, power door locks, and a host of available comfort, convenience, performance and style options, Neon still represents outstanding value in the small-car segment.
 "A Neon customer would find it difficult to pay much more than $13,000 for a fully equipped Neon," added Liebler. "That's real value by anyone's definition."
 Neon will arrive at Dodge and Chrysler-Plymouth dealers nationwide this month.
 -0- 1/3/94
 /NOTE TO EDITORS: Photo accompanying this release will be available on AP PhotoExpress Network today, Jan. 3 -- see photo PRN5.
 Also, a free photo to accompany this story is available immediately via Wieck Photo Database to any media with telephoto receiver or electronic darkroom (PC or Macintosh) that can accept overhead transmissions. To retrieve a photo, call 214-416-3686./
 /CONTACT: Jeff Leestma of Chrysler, 810-576-8092/
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU: PDT

TO -- DE008 -- 8589 01/03/94 15:30 EST
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Publication:PR Newswire
Date:Jan 3, 1994
Words:325
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