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AT&T SIGNS NEW CONTRACT WITH SUR LA TABLE.

AT&T Inc. has signed a new contract with Sur La Table, a premium-quality culinary tools supplier with 56 stores throughout the United States. Under the terms of the contract, AT&T will be the primary voice and data services provider, delivering Multiprotocol Label Switching (MPLS) Private Network Transport (PNT) services to the company's headquarters in Seattle.

The solution provided by AT&T is designed to improve communication between Sur La Table's retail locations and the company's headquarters and distribution centers. Sur La Table's network will rely on AT&T's advanced call-processing capabilities to instantly route inventory information, customer information, and billing information to the appropriate distribution channels, speeding up the fulfillment of customer orders and improving customer satisfaction.

AT&T MPLS PNT will replace Sur La Table's current wide area network (WAN) structure with a cost-effective, consolidated network infrastructure with greater reliability and increased flexibility to support high-bandwidth store-level applications. Specifically, store inventory, online gift registry and transaction information will all move seamlessly across the converged network.

AT&T will also deliver local access services and advanced toll-free services for reliable communications that easily integrate with the company's internal processes. The toll-free services will allow Sur La Table to seamlessly transfer calls for reduced customer wait time and improved customer service and satisfaction.

Sur La Table needed a service provider with a broad national footprint, such as the AT&T local services footprint, according to Vince Barriero, chief information officer of Sur La Table.

"With 56 locations across 21 states plus the District of Columbia, we needed to consolidate our network onto a single, reliable platform for greater network efficiency," Barriero said. "The solution provided by AT&T will afford us the ability to launch advanced applications while reducing our expenditures. We look forward to a long-standing relationship with AT&T."

About Sur La Table

Sur La Table provides inspiration, tools and techniques for those who wish to enhance their lives through creative cooking and artful entertaining. Sur La Table's comprehensive selection of products includes tools from around the world to prepare any cuisine as well as beautiful dishes, linens and glasses to create a striking presentation. Sur La Table also broadens knowledge of food and culture through its culinary program with cooking classes taught by the best chefs and authors in the country. Sur La Table shops the world for new products providing the unexpected and a sense of discovery, whether you step into one of its stores nationwide, open the pages of its catalog.

For more information, visit http://surlatable.com.

About AT&T

AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers.

For more information, visit http://www.att.com or call 314/982-1716.
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Publication:Computer Protocols
Date:Nov 1, 2006
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