AT&T PREDICTS RECORD CALLING ON CHRISTMAS DAY
AT&T PREDICTS RECORD CALLING ON CHRISTMAS DAY DALLAS, Dec. 11 /PRNewswire/ -- AT&T today predicted record calling
volumes on Christmas Day, anticipating it will handle 94 million long- distance calls, an increase of 10 percent over last year.
Christmas Day is typically the busiest holiday of the year for AT&T, followed by Mother's Day and then Father's Day. One reason holiday calling may appear to be recession-proof is that prices have dropped consistently over the years. Forty years ago, a 10-minute daytime coast-to-coast Christmas call cost $6.84. AT&T's price for that same call this year is just $1.49. AT&T's lower evening rates will be in effect from 8 a.m. to 11 p.m. on Dec. 25 -- a savings of 34 percent on average over its standard direct-dialed weekday prices. Holiday rates will apply to AT&T state- to-state calls from all 50 states, Puerto Rico and the U.S. Virgin Islands. Subscribers to AT&T Reach Out(R) America calling plans will receive additional savings opportunities depending on which plan they have. For those who can't wait until Christmas, AT&T is offering a special pre-holiday savings opportunity this year. From 5 p.m. this Friday (Dec. 13) to 5 p.m. this Sunday, any AT&T direct-dialed, state-to-state call within the United States is just 11 cents a minute. These rates do not apply to all calling plan calls. CHRISTMAS CALLING TIPS To get the most benefit from your holiday calling, AT&T suggests that you: -- Call between 2 p.m. and 6 p.m. when calling within the United States. Calling volumes traditionally are lower then. If calling internationally, consider calling Christmas Eve. -- Dial directly, including international calls. Most customers can dial their own calls directly to more than 177 foreign countries and territories. Local telephone directories can help you determine whether or not you can dial a specific country directly. (AT&T customers who need international calling assistance can call 1-800-874-4000) -- Be sure you've reached your chosen long-distance company at public phones when traveling over the holidays. (AT&T customers need to listen for the AT&T name and, if they don't hear it, hang up and dial 10-ATT-0, then the number they're calling.) -0- 12/11/91 /CONTACT: Linda Evans, 214-851-4766, or 214-418-1321 (home), or Gail Plumberg, 713-968-5501, or 713-360-6355 (home), both of AT&T/ (T) CO: AT&T ST: Texas IN: TLS SU: SH -- NY030 -- 1413 12/11/91 11:20 EST
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|Date:||Dec 11, 1991|
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