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AT&T OFFERS NEW 800 LINE FOR VALENTINE'S DAY SHOPPERS

 AT&T OFFERS NEW 800 LINE FOR VALENTINE'S DAY SHOPPERS
 MIAMI, Feb. 7 /PRNewswire/ -- Roses are red, Violets are blue,


It's hard to find the right Valentine gift, For a special person like you.
 Not any more. AT&T is taking the guesswork out of Valentine shopping by making it fast, convenient -- and free -- to get the 800 numbers for companies that have the perfect gift for a sweetheart.
 For the first time, all consumers have to do is call an 800 number -- 800-227-3231 between Feb. 8-14.
 Callers indicate what gift they're looking for -- such as balloons, candy or flowers. AT&T will provide the 800 numbers for three businesses listed in the AT&T Toll-Free 800 Directory offering the service the consumer wants. Then, by dialing one or more of those toll-free 800 numbers, callers can arrange for the gift to be sent.
 At last the Valentine dilemma is over. No hassle, no bustle, no big time commitments, no crowded malls. Callers pay only for the gift.
 AT&T has 180,000 business numbers listed in its 800 Directory, including many from South Florida. "Providing this special directory assistance allows AT&T to give a Valentine's gift to both the participating businesses and South Florida residents and visitors," said Jacqui Brier Kiviat, manager AT&T corporate affairs. Callers have always been able to get listings from the 800 Directory by calling 800-555-1212, but only if they knew the name of a particular company.
 Now, consumers only need to identify the gift item they're searching for. There are more than a dozen categories to choose from, including lingerie, limousines, travel agents, water beds, hot tubs, cosmetics and perfumes, furs, gift baskets, gourmet foods and jewelry.
 The Valentine 800 information line is AT&T's way of saying: "Won't you be mine?"
 -0- 2/7/92
 /CONTACT: Deborah Charnes Vallejo of Bruce Rubin Associates, 305-488-7450 (office) or 305-977-6685 (home); or Jacqui Brier Kiviat of AT&T, 305-662-6409 (office) or 305-437-8549 (home)/ CO: AT&T ST: Florida IN: TLS SU: PDT


AW-SS -- FL006 -- 7916 02/07/92 16:22 EST
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Date:Feb 7, 1992
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