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AT&T INTRODUCES 'THE EXPORT HOTLINE' PROVIDING WORLD TRADE INFORMATION FOR U.S. BUSINESSES

 AT&T INTRODUCES 'THE EXPORT HOTLINE'
 PROVIDING WORLD TRADE INFORMATION FOR U.S. BUSINESSES
 CHICAGO, Feb. 25 /PRNewswire/ -- AT&T (NYSE: T) and several multinational corporations today unveiled a new information service to help U.S. businesses, especially small and growing businesses, launch or expand their export sales.
 "The Export Hotline" was announced at the National Manufacturing Week trade convention now under way in Chicago. It is a fax information retrieval system designed to help U.S. companies learn about worldwide markets. The database contains up-to-date information on 50 key industries of all major trading partners of the United States; it can be accessed from anywhere in the country 24 hours a day.
 AT&T, the lead sponsor of The Export Hotline, is joined by co- sponsors Berlitz International, Delta Air Lines, DHL Airways, KPMG Peat Marwick, Cahners Publishing Company, Reed Exhibition Company, and The Journal of Commerce. The service is supported by the U.S. Department of Commerce as a means to promote U.S. exports.
 "Modern telecommunications services can give many U.S. manufacturers, large and small, access to fast-developing global markets," said Ray Butkus, AT&T's director of International Business Services. "But without convenient access to information about overseas markets, many smaller companies with very marketable products and services often hesitate to expand sales to other countries," he said.
 "The Export Hotline guides first-time exporters to their overseas markets. But even companies with an established overseas presence can benefit from it," he said.
 Through helping small businesses grow their export trade, The Export Hotline is expected to help the U.S. economy. According to the Congressional Record, small businesses employ almost 60 percent of the U.S. private work force and account for 38 percent of the nation's Gross National Product. In 1990, small businesses created more than half a million new jobs in the U.S.
 "Government alone can't do the job to boost export; business has to participate," said Stephen Harlan, partner in charge of KPMG Peat Marwick's international practice. "The Export Hotline has been designed for business, by business, as a starting point for international trade information. It provides a comprehensive picture of those industries that will thrive in a specific market. Companies can then use the information to research sources for more detailed information and assistance."
 The service was developed by International Strategies, a Boston consulting firm, and implemented in Massachusetts during 1991 with AT&T as the main sponsor. KPMG Peat Marwick also sponsored the effort. It is now available nationwide.
 Using a new fax-back technology, The Export Hotline allows callers to use their fax machines to retrieve information from the database. By calling the 1-800-USA-XPORT toll-free number, callers will receive the menu and codes of available countries and industries. They then use their fax machines to send the country/industry codes of their choice to a designated telephone number, and receive by return fax customized reports within minutes. A typical report is five to 10 pages long. The only expense incurred by users is the cost of their fax calls.
 National Manufacturing Week is the co-location of six interrelated industry events, sponsored by the National Association of Manufacturers and produced by Cahners Exposition Group, a division of the Reed Exhibition Companies. Attendees to the events will be able to use The Export Hotline and receive reports.
 -0- 2/25/92
 /CONTACT: Tom Hopkins, 312-230-4889, or 708-448-5934 (home), Albert Chu, 201-644-1714 or 201-328-4112 (home), or Ana Gabriel, 313-262-4965, or 313-649-0641 (home), all of AT&T; or Abby Shapiro of International Strategies, Inc., 617-439-6633/
 (T) CO: AT&T; International Strategies, Inc. ST: Illinois; Massachusetts IN: TLS SU: PDT


JG -- DE045 -- 2456 02/25/92 15:12 EST
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Date:Feb 25, 1992
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