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 ANN ARBOR, Mich., Nov. 10 /PRNewswire/ -- Faculty members at the University of Michigan have been selected by AT&T (NYSE: T) to receive a fellowship grant as part of a $1 million AT&T Foundation effort to promote an emerging environmental field called industrial ecology.
 The University of Michigan is one of only six universities to receive the $50,000 grant, which may be renewed for one additional year after first-year results are reviewed. Other winners include: Massachusetts Institute of Technology, New York University, Princeton University, Spelman College, and University of California at Los Angeles.
 "Advocates of industrial ecology are trying to incorporate risk reduction into the design of a product rather than coming around afterward with a dustpan and broom," said Gregory A. Keoleian, manager of the National Center for Pollution Prevention at the University of Michigan.
 Sharing the award with Keoleian is Jonathan Bulkley, Center director and professor of natural resources and of civil and environmental engineering.
 Industrial ecology seeks to eliminate or reduce environmental impacts at every stage of a product's life cycle, from design to manufacture to use and disposal. The field, which deals with the integration of technology and environment in all economic activity, includes elements of engineering, physical science, economics, management and law.
 The AT&T Foundation announced in June that it expected to commit up to $1 million over the next five years to several industrial ecology initiatives. In addition to offering the fellowships, the AT&T Foundation will be the primary sponsor, with a grant of $165,000, of an international conference on industrial ecology to be held May 9-13, 1994, in Irvine, Calif., by the National Academy of Engineering.
 "Industrial ecology gets beyond the waste pipe and the smokestack and attacks the root causes of environmental difficulties," said Bob Laudise, adjunct chemical director at AT&T Bell Laboratories and chairman of the AT&T Foundation's Industrial Ecology Review Committee. "I believe it will be a guiding principle for sustainable development in the 21st century. It will require a change in the way scientists, engineers, managers and economists view industrial designs, products and processes. AT&T, as a user and manufacturer of communications and information systems, and as a corporate citizen, aims to facilitate implementation of this new ethic and believes that education of a new generation of designers and managers is key."
 Anne Alexander, vice president of education programs for the AT&T Foundation, added: "We anticipate that the work we are funding will result in significant new academic initiatives that will lead to improvements in industrial design, manufacturing and management. We hope the influence of the fellowship projects will be felt far beyond the institutions receiving grants, and we will share results with professionals in the field."
 The fellowship winners were selected in a competitive process in which the AT&T Foundation and AT&T technical experts reviewed 73 proposals from 56 invited universities. Faculty participating in the first year of fellowships will present their findings at a seminar at AT&T Bell Laboratories in 1994.
 After evaluating the first year of the fellowship program, the AT&T Foundation plans to offer other cycles of competitive grants in industrial ecology.
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 /CONTACT: Mark Trierweiler, 313-262-4960 or home, 313-229-0092, or Andrew Myers, 908-221-2737 or home, 908-522-9485, both of AT&T/

CO: AT&T; University of Michigan ST: Michigan IN: ENV SU:

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Publication:PR Newswire
Date:Nov 10, 1993

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