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AT&T ANNOUNCES LOWERING OF PRICE OF AT&T VIDEOPHONE 2500

 NEW YORK, Jan. 5 /PRNewswire/ -- AT&T (NYSE: T) today announced it is lowering the price of the AT&T VideoPhone(TM) 2500 by $500 to $999.99, making it even more affordable for millions of additional consumers worldwide to experience visual communications.
 The company also said that effective immediately, through its nationwide network of AT&T Phone Centers, customers can now purchase VideoPhones with an optional interest-free installment plan, rent them overnight, and use them for a fee to make calls from videophone booths in the stores.
 In addition, AT&T announced that beginning in late February, travelers can use VideoPhones to keep in touch with their families at more than 150 locations of 11 major hotels across the country.
 "Consumers have been telling us they want to experience this new way of communicating," said Stephen M. Clemente, general manager, Global VideoPhone Systems, a unit of AT&T Consumer Products. "Lowering our price is just one step in reaffirming our commitment to bring this revolutionary technology to consumers as quickly as possible. We also are accelerating our plans in terms of accessibility and international availability."
 The AT&T VideoPhone 2500, which uses the Global VideoPhone Standard(TM), is the only analog videophone being delivered to customers in multiple countries and is the world's first internationally compatible videophone.
 In addition to sales in Canada and Mexico, AT&T is currently working with distributors in Chile, Ecuador, Venezuela, the Dominican Republic, Thailand, Malaysia, Singapore, Taiwan, Hong Kong, the Philippines and Turkey, and expects to begin delivery to the first of these countries this month.
 AT&T is committed to obtaining regulatory approval where required and intends to deliver VideoPhones to more than 25 countries in 1993, including France, Germany, the United Kingdom, Spain, Italy, Belgium, the Netherlands, Japan and Australia, Clemente said.
 In the United States, the Hilton, Marriott, Westin, Sheraton, Hyatt, Holiday Inn, Harrah's, Clarion, Stouffer, Radisson and Loews hotel chains will make AT&T VideoPhones available at selected hotels in locations such as lobbies, business centers and concierge floors.
 "People who spend time away from home are our business," said Michael A. Ribero, senior vice president, Hilton Hotels Corp. "Our customers choose us for good service and 'creature comforts.' This exciting new technology adds value to our hotel service by providing an innovative way for travelers to keep in touch with loved ones."
 In an unprecedented move in the consumer electronics industry, AT&T will provide rebates to the thousands of customers who have purchased the VideoPhone 2500 at a higher price since it became available late last summer.
 By Jan. 15, AT&T will contact customers by mail who already have purchased VideoPhones at AT&T Phone Centers to provide the cash rebates. Customers who purchased the product at other locations should call 1-800-950-4710 to receive their rebates.
 "Last year, AT&T put its stake in the turf of visual communications," said John F. Hanley, diversified products group vice president, AT&T Consumer Products. "With our innovative technology, useful products and very competitive pricing, we intend to lead this revolution in the way people communicate."
 The AT&T VideoPhone 2500 is available at nearly 1,000 locations, including AT&T Phone Centers nationwide and selected outlets of Office Depot, Circuit City, Impulse, Dayton/Hudson, GTE, Cincinnati Bell, Sears and the Good Guys. For more information and retail locations, call 1-800-437-9504.
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 /CONTACT: Steven Emery, 201-581-4067 (office), or 908-873-8387 (home); Mike Zeaman, 201-581-3938 (office), or 908-277-1105 (home); Ray Zardetto, 201-606-2454; Maureen Lynch, 201-581-3905; or AT&T CES Press Room (Steven Emery/Mike Zeaman): 702-732-5929, all of AT&T/
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CO: AT&T ST: New York, New Jersey IN: TLS SU: PDT

SH -- NY057 -- 1783 01/05/93 13:30 EST
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Date:Jan 5, 1993
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