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AT&T ANNOUNCES FOUR NEW PREMIUM 800 OFFERINGS FOR BUSINESSES

 AT&T ANNOUNCES FOUR NEW PREMIUM 800 OFFERINGS FOR BUSINESSES
 MIAMI, Jan. 30 /PRNewswire/ -- AT&T announced today four new premium 800 offerings for businesses that want to start or expand an 800 line. The new offerings bring customers the industry's premier service -- with the quickest installation, fastest repair and first money-back guarantees in the 800 industry.
 The tariff, filed with the Federal Communications Commission (FCC) last week, presents a new class of 800 services, which offers customers the greatest flexibility in selecting the features they want, when they want them. The new offerings are AT&T 800 READYLINE(R) Plus Service, AT&T 800 MASTERLINE(SM) Plus Service, AT&T MEGACOM(R) 800 Plus Service and AT&T Basic 800 Plus Service.
 "We're offering our customers a real freedom of choice. Now they can choose the service that best suits their needs. These premium services are the only 800 services available today that back up their statements with money-back guarantees on performance," said Barbara Jenkins, branch manager-South Florida.
 "We're serving our 800 customers with on-time installation and repair -- guaranteed -- as well as preventive maintenance, 15-minute back-in-business service assurance, and specialized account handling, billing and reporting," she said.
 The new Plus services, which become available March 7 pending FCC approval, provide and unprecedented level of customer service and benefits:
 -- Easy ordering/quick installation -- AT&T has set a new
 standard, which reduces AT&T's installation time by 50 percent
 or more. The previous standard was still days or weeks faster
 than other providers.
 -- Preventive maintenance -- The new premium services insure
 customers less downtime and faster restoration of service.
 The target repair time is nearly 40 percent faster than before.
 All premium 800 lines are monitored by highly intelligent
 systems that warn about potential repair and service problems.
 Further, a complete service history for each customer is kept
 on a special database readily accessible to technicians. If
 these guaranteed repair times are not met, customers will
 receive a credit on their monthly bill.
 -- Service assurance -- AT&T's service guarantee has been greatly
 strengthened to meet the most demanding customer needs for
 reliability. If a customer's Plus service is disrupted by a
 partial or total failure, a back-up option selected by the
 customer can be in operation within 15 minutes -- the fastest
 recovery guarantee in the industry. AT&T will either re-route
 calls to any other 800 service number, immediately install a
 temporary 800 service or have 800 calls routed to a customized
 announcement informing a customer's callers of the temporary
 disruption and referring them to another telephone number.
 -- Network performance -- The new 800 services have a money-back
 guarantee on a stipulated call-completion rate of 99.9 percent
 or better on all 800 Plus services call attempts across the
 AT&T Worldwide Intelligent Network. If that call rate is not
 met, customers receive a credit on their monthly bill. The
 premium services also have priority routing over traditional
 800 services in the event of network congestion or failure.
 -- Improved billing -- Consolidated billing allows customers to
 receive charges for their Plus services and other 800 or WATS
 services on a single bill. At no additional charge, customers
 receive the AT&T Detail Manager package for personal computers
 that tracks 800 call activity -- identifying calling trends,
 monitoring costs and measuring effectiveness of advertising
 and promotional campaigns. In addition, customers have a
 designated billing representative to serve them.
 -- Performance reports -- Plus services customers receive a
 monthly report giving specific information on AT&T support of
 their Plus services installation, maintenance and repair,
 network call completion, account inquiries, assurance and
 billing.
 Rates for the new class of Plus services vary by service, length of call and time of day; however, prices are approximately 7 percent more than current 800 services.
 -0- 1/30/92
 /CONTACT: Jacqui Brier Kiviat of AT&T, 305-662-6409 (office) or 305-437-8549 (home)/ CO: AT&T ST: Florida IN: TLS SU: PDT


AW-SS -- FL008 -- 5382 01/30/92 15:38 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Jan 30, 1992
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