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AT&T AND CENTURY 21 OFFER TOLL-FREE OFFICE LOCATOR SERVICE

 IRVINE, Calif., Sept. 14 /PRNewswire/ -- AT&T (NYSE: T) and Century 21 Real Estate Corporation, the world's largest real estate sales organization, today announced a new toll-free office locator service that simplifies the process of finding qualified real estate sales agents and brokers around the country.
 By dialing 1-800-4-HOUSES and entering the zip code of the area of interest, a caller will be routed automatically to a CENTURY 21 office in that region.
 "This national service is the first of its kind in the real estate industry," said Bruce J. Oseland, senior vice president of marketing/ advertising with Century 21 Real Estate Corporation. "It's a natural extension of our goal to provide the highest quality service available to consumers nationwide. The CENTURY 21 office locator service will set a new standard for the industry."
 The service is made possible by combining AT&T's InfoWorx(R) Service, a network-based voice response system, with AT&T 800 Services.
 When home buyers and sellers call 1-800-4-HOUSES, they simply need to respond to a series of voice instructions by pressing the appropriate keys on their touch-tone phones. The call is then immediately routed to the CENTURY 21 office nearest the specified location. If the caller is using a rotary-dial phone, the call will be routed automatically to a program administrator at CENTURY 21 headquarters. Either way, calls are free to consumers.
 "The CENTURY 21 office locator service simplifies the home buying and selling process by relieving homeowners of having to search through telephone books or make long-distance calls to track down the information they need," said Jay Tolman, director of advertising for the franchise corporation. "Thanks to AT&T, our new office locator service will use state-of-the-art telecommunications to relieve much of the stress associated with moving."
 "By combining InfoWorx and 800 Services, we are giving CENTURY 21 customers intelligent network services second to none," said Phil Johnson, AT&T InfoWorx product manager. "The CENTURY 21 office locator service is another example of AT&T working with its business customers to bring innovative applications to consumers nationwide."
 Century 21 Real Estate Corporation is a wholly owned subsidiary of the Metropolitan Life Insurance Company. The CENTURY 21 system is the world's largest real estate sales organization, with approximately 6,000 offices in 10 countries.
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 /CONTACT: Susan Pretkus-Combs of Century 21 Real Estate Corporation, 714-553-2176; or Tim Patterson of AT&T, 908-221-2959 (office), or 908-234-2553 (home)/
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CO: AT&T; Century 21 Real Estate Corporation ST: California IN: TLS SU: PDT

KE -- DE020 -- 1779 09/14/93 13:01 EDT
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Publication:PR Newswire
Date:Sep 14, 1993
Words:428
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