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AT&T ADDS PRODUCTS TO EXHIBIT AS CONSUMER ELECTRONICS SHOW PREPARES TO OPEN TO GENERAL PUBLIC

 AT&T ADDS PRODUCTS TO EXHIBIT AS CONSUMER ELECTRONICS SHOW
 PREPARES TO OPEN TO GENERAL PUBLIC
 CHICAGO, May 28 /PRNewswire/ -- The 1956 Chuck Berry hit, "Roll Over Beethoven," reverberates to the rhythm of rap as the words "Evolution... Revolution!" dart across curved video walls. Lights flicker and twirl to the music's beat as a computerized robot named Jake amuses passers-by with witty comments and comical facial expressions.
 This is the AT&T booth here at the summer consumer electronics show, where visitors can experience how personal communications products and services are making a radical departure from the past.
 At the end of Friday night's show, AT&T will begin preparing its booth for the show's first "consumer days."
 Called the world's fair of consumer electronics, this year's Chicago show will be open to the public for the first time.
 As the show shifts from a trade-only event to a general public attraction for the weekend, AT&T will add more than two dozen products to its 5,000-square-foot exhibit including a new compact facsimile machine for the home office, home security systems and 18 different products that can be leased.
 "We are very excited about the opportunity to talk with the thousands of consumers we expect will visit us here," said Stan St. John, marketing and sales vice president for AT&T Consumer Products. "These changes are just our way of adapting to the needs of our customers for the last two days of the show. We want to appeal to the users as well as the sellers of our products."
 While the AT&T Videophone 2500 and the AT&T Smart Phone 2100 will be the key attractions, other products also will draw consumer interest.
 Making its market debut is a compact facsimile machine, the AT&T 9200, which automatically switches from phone to fax, eliminating the need for a dedicated telephone line. Available in AT&T Phone Centers in July, the 9200 can connect to an answering system, automatically dial 129 numbers and has a built-in, automatic paper cutter.
 The new fax machine is not the only product that may catch the eye of the growing number of sophisticated consumers and people who work at home. The PARTNER(TM) systems, designed for small businesses that want "big business" features, will be demonstrated at the show. Sold at AT&T Phone Centers, these modular communications systems can be easily expanded and come with a convenient starter package that includes three telephones and a training video.
 Also being added to the booth for consumer days are Princess(R) and Trimline(R) telephones in a variety of colors that are reserved especially for AT&T customers who lease their telephones. Customers who like to have the latest in technology also can lease answering systems, cordless phones and two-line speakerphones.
 "We'll be talking to consumers about the benefits of leasing," said St. John, "including free immediate over-the-counter replacement, free exchanges for phones of a different color, and free shipping and handling."
 Showgoers also can learn about AT&T's home security systems -- both hardwired and wireless. These are sold through a nationwide network of authorized distributors and dealers. One system, the AT&T Security System 8300, combines home protection with communications and powerline control features all in one product.
 Also at the booth, consumers can learn about, or sign up for, AT&T Long Distance, discount calling plans and calling cards.
 "We are looking forward to meeting new people and visiting with consumers," St. John said. "We will be able to learn more about how we are doing in meeting customer needs."
 The AT&T booth is Number 6720 in McCormick North.
 -0- 5/28/92
 /CONTACT: Steven Emery at Consumer Electronics Show, Booth 6720, McCormick North, or 201-581-4067; or Jo Johnston, 201-581-3905, or home, 908-638-4547, both of AT&T/
 (T) CO: AT&T ST: New Jersey, Illinois IN: TLS SU: PDT


GK-TS -- NY030 -- 4697 05/28/92 11:24 EDT
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Date:May 28, 1992
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