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ASSOCIATED PRESS INFORMATION SERVICES AND PR NEWSWIRE ANNOUNCE JOINT INFORMATION EXCHANGE PROGRAM

 NEW YORK, Aug. 25 /PRNewswire/ -- The Associated Press and PR Newswire today announced an agreement for the exchange and distribution of information.
 AP ALERT, the collection of industry newswires offered by AP's Information Services group, will now include press releases from PR Newswire and PR Newswire will add industry-specific headlines from AP ALERT to its industry fax-on-demand service, Today's Headlines. PR Newswire will also offer the Executive Morning Briefing, AP's daily business summary service to its members.
 In making the announcement, Ian Capps, president of PR Newswire, said, "Today's Headlines provides executives with an ever-increasing range of relevant news as it happens. The addition of industry-specific headlines from the AP, a world leader in news gathering and dissemination, is a major step in the enrichment of this service."
 "PR Newswire's industry press releases will provide a different and valuable corporate perspective to the AP news already offered in our AP ALERT services," said Julie Denny, AP ALERT product manager, "and we're delighted to offer them to our growing family of ALERT subscribers."
 The Associated Press is the oldest and largest news-gathering organization in the world. With more than 2,000 reporters and editors plus bureaus in 68 countries, AP generates thousands of stories each day. Information services is the division established to market AP information to the corporate, government and electronic information markets.
 PR Newswire is the world's leading distributor of corporate news to the media and financial community, meeting the needs of investor relations, public relations and other communications professionals since 1954.
 -0- 8/25/93
 /CONTACT: Julie Denny of Associated Press, 212-621-1789, or John Williams of PR Newswire, 800-832-5522, ext. 520/


CO: PR Newswire; Associated Press ST: New York IN: PUB SU: PDT

WB-MP -- NY001A -- 0360 08/25/93 12:55 EDT
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 25, 1993
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