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ASOS bucks trend.

FASHION e-tailer ASOS produced more stunning sales figures yesterday as younger shoppers kept spending despite the slowdown gripping the rest of the high street.

ASOS - which stands for As Seen On Screen - said sales in the six months to September 30 were more than double last year.

The retailer targets 16-34 year-olds with clothing and accessories based on those worn by celebrities, and now has 1.83 million registered users.

Chief executive Nick Robertson said its customer base "should be resilient" to the slowdown as online shopping gains popularity.
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Title Annotation:Features
Publication:Daily Post (Liverpool, England)
Date:Oct 2, 2008
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