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ASICS TIGER CORP. REINFORCES RUNNING CATEGORY ALLIANCE WITH 1992 NEW YORK CITY MARATHON(R) SPONSORSHIP

 ASICS TIGER CORP. REINFORCES RUNNING CATEGORY ALLIANCE WITH
 1992 NEW YORK CITY MARATHON(R) SPONSORSHIP
 FOUNTAIN VALLEY, Calif., Oct. 26 /PRNewswire/ -- ASICS TIGER Corp., a long-time supporter of road racing, will extend its commitment to the New York Road Runners Club for the fifth consecutive year, as the official footwear and apparel supplier of the 23rd annual 1992 New York City Marathon.
 As a major sponsor, ASICS(R) will support the event by supplying New York Road Runners Club volunteers with 15,000 T-shirts, 10,000 water-resistant ponchos, 1,000 windbreakers and 900 pairs of running shoes.
 "ASICS believes that the well-established association between ASICS and the New York City Marathon complements the company's product goals and overall positioning within the competitive sporting goods market," says Peter Goehrig, ASICS vice president and general manager.
 As a well-respected, elite running event, the New York City Marathon provides an excellent opportunity for ASICS to showcase its highly technical and innovative running footwear, apparel and accessory lines.
 During Marathon week, ASICS will conduct a give-away promotion with key accounts in the New York area, host "Marathon Minutes" with WFAN sports radio, outfit the broadcast crew handling local Marathon television coverage on WABC and host a private party at Mickey Mantle's Restaurant and Sports Bar for its New York regional dealers the day of the race.
 ASICS TIGER Corp. offers a full line of technical, high- performance athletic shoes, sports apparel, accessories, skiwear and sport sunglasses. ASICS products are available at many specialty retailers and chain stores throughout the United States.
 -0- 10/26/92
 /CONTACT: Nancy Larsen of ASICS, 714-962-7654, ext. 632/ CO: ASICS TIGER Corp. ST: California IN: TEX SU:


JB-JL -- LA038 -- 5083 10/26/92 17:53 EST
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Publication:PR Newswire
Date:Oct 26, 1992
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