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ASICS(R) RECRUITS PITT PANTHERS FROM BIG EAST CONFERENCE

 FOUNTAIN VALLEY, Calif., Feb. 9 /PRNewswire/ -- Expanding its prestigious list of NCAA university conference basketball teams, ASICS TIGER Corp. has added the University of Pittsburgh to its collegiate advisory staff.
 "Being associated with head coach Paul Evans, the University of Pittsburgh and the Big East Conference instantly increases the effectiveness of ASICS' grass-roots basketball promotional program," says Roy Smith, ASICS basketball promotions coordinator.
 Competing in the Big East Conference, the Pitt Panthers go head- to-head with other top-ranked NCAA universities, Seton Hall, Georgetown and Syracuse. These action-packed games generate tremendous media exposure and attention.
 The 1992 season offers the Pitt Panthers seven national television appearances on both ESPN and CBS. The televised games will provide extensive exposure for ASICS and the University of Pittsburgh.
 ASICS will outfit the Pitt Panthers with its top-of-the-line team basketball shoe, the GEL-SLAM(TM). In addition, the team and coaches will be outfitted with ASICS athletic apparel and accessories.
 In conjunction with the continuing development of ASICS' basketball promotion program, Smith is looking to secure at least one team within every major NCAA Division I Conference in America. Of the 33 NCAA conferences, ASICS has representation in 16 conferences with 33 men's and women's basketball teams.
 ASICS TIGER Corp., with more than 40 years of sporting goods manufacturing experience, offers a full line of athletic shoes, sports apparel and accessories. ASICS shoe line includes high- quality, technologically advanced footwear for running, cross training, racing, basketball, wrestling, volleyball, gymnastics, baseball/softball, walking and youth, as well as a complete line of accessories and sunglasses. ASICS also offers a progressive, high- performance ski apparel line, featuring advanced fabrics and styling. ASICS products are available at many specialty retailers and chain stores throughout the United States.
 -0- 2/9/93
 /CONTACT: Nancy Larsen of ASICS TIGER, 714-962-7654, ext. 632/


CO: ASICS TIGER Corp. ST: California IN: TEX SU:

KJ -- LA022 -- 4736 02/09/93 14:11 EST
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Publication:PR Newswire
Date:Feb 9, 1993
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