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ASICS(R) AUGMENTS BASKETBALL ADVISORY BOARD WITH NEW ENDORSEE

 FOUNTAIN VALLEY, Calif., Feb. 9 /PRNewswire/ -- Looking to strengthen its relationship with the Los Angeles Lakers and increase the company's penetration into the California market, ASICS TIGER Corp. has signed starting point guard, Sedale Threatt, to a one-year basketball endorsement contract.
 "Sedale is high-caliber player within the Lakers' starting line- up and having him as an endorsee will magnify ASICS' visibility in the NBA arena," says Roy Smith, ASICS basketball promotions coordinator.
 Because of the increasing size of its basketball program, ASICS is concentrating on athletes who are exciting, high-profile players in major metropolitan markets. According to Smith, Threatt is an enthusiastic, performance-driven player who fits the ASICS mold.
 On the court, Threatt will wear the ASICS GEL-SKYLYTE(TM) MT basketball shoe. In addition to the product endorsement, Threatt will make promotional appearances throughout the country on behalf of ASICS. Threatt will also give input on future product development for ASICS' basketball category.
 The agreement with Threatt continues the long-standing relationship that ASICS has cultivated with players from the Laker organization, such as former Lakers Michael Cooper and Kurt Rambis.
 ASICS TIGER Corp., with more than 40 years of sporting goods manufacturing experience, offers a full line of athletic shoes, sports apparel and accessories. ASICS shoe line includes high- quality, technologically advanced footwear for running, cross training, racing, basketball, wrestling, volleyball, gymnastics, baseball/softball, walking and youth, as well as a complete line of accessories and sunglasses. ASICS also offers a progressive, high- performance ski apparel line, featuring advanced fabrics and styling. ASICS products are available at many specialty retailers and chain stores throughout the United States.
 -0- 2/9/93
 /CONTACT: Nancy Larsen of ASICS, 714-962-7654, ext. 632/


CO: ASICS TIGER Corp. ST: California IN: TEX SU:

BP -- LA021 -- 4737 02/09/93 14:12 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 9, 1993
Words:297
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