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ASICS(R) 'SETS' NEW TREND WITH FIRST VOLLEYBALL ENDORSEE

 FOUNTAIN VALLEY, Calif., Feb. 17 /PRNewswire/ -- Looking to complement and reinforce its extensive volleyball program commitment, ASICS TIGER Corp. has signed the 1992 most valuable player of the United States Men's National Volleyball Team, Bryan Ivie, to an exclusive two-year endorsement contract.
 "This is an exciting advancement for ASICS' volleyball, as it marks the first time the company has signed a professional volleyball player to an endorsement contract," says Barbara Boskovich, ASICS volleyball promotions coordinator.
 "Bryan is viewed by many industry experts as one of the best players in the world. Having an endorsee of his stature and talent will increase ASICS' exposure on both indoor and outdoor volleyball courts."
 Specifics of the endorsement include Ivie wearing ASICS' footwear and accessories while playing on indoor surfaces and ASICS' apparel and accessories during the beach competitions. In addition, Ivie will make several promotional appearances endorsing ASICS' volleyball lines, as well as participating in ASICS upcoming volleyball print ad campaigns.
 "I am very excited to be a member of the ASICS team and part of a company with such a prestigious reputation within the volleyball community," says Ivie.
 Ivie's past experiences indicate that success is definitely part of the future. Holding the all-time NCAA record for kills and blocks, this University of Southern California graduate was voted the player of the year for 1990 and 1991. He has been a key player on the U.S. National Team since 1989 and led the 1992 Olympic team to capture the bronze medal in Barcelona.
 For 1993, Ivie will continue to play a leading role on the U.S. Men's National Team. In addition, Ivie will dig into sand competition when he competes in the two-man AVP/Miller Lite Pro-Beach Volleyball Tour.
 ASICS TIGER Corp., with more than 40 years of sporting goods manufacturing experience, offers a full line of athletic shoes, sports apparel and
accessories. ASICS' shoe line includes high- quality, technologically advanced footwear for running, cross training, racing, basketball, wrestling, volleyball, gymnastics, baseball/softball, walking and youth, as well as a complete line of accessories and sunglasses. ASICS also offers a progressive, high performance ski apparel line, featuring advanced fabrics and styling. ASICS products are available at many specialty retailers and chain stores throughout the United States.
 -0- 2/17/93
 /CONTACT: Nancy Larsen of ASICS TIGER, 714-962-7654, ext. 632/


CO: ASICS TIGER Corp. ST: California IN: TEX ADV SU:

KJ -- LA021 -- 7287 02/17/93 11:30 EST
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Publication:PR Newswire
Date:Feb 17, 1993
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