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ASIA FASTEST GROWING WORLD MARKET FOR MEDICAL TECHNOLOGY PRODUCTS, NEW REPORT FINDS; HIMA URGES U.S. MEDICAL TECHNOLOGY INDUSTRY TO PRESERVE ROLE AS GLOBAL LEADER

 WASHINGTON, Jan. 11 /PRNewswire/ -- The market for medical technology products in the developing countries of Asia will grow three to four times faster than industrialized countries during the period 1994-95, according to a new report released today by the Health Industry Manufacturers Association (HIMA). While the growth rate for Asia's medical device market is 22 percent, slower growth is projected for Europe (6 percent), Japan (6 percent) and the United States (7 percent).
 The report, "Global Medical Device Market Update: Markets for Medical Technology Products," finds that although the health care systems of the developing world are often rudimentary by Western standards, growing economies and rapidly rising income levels in those countries are quickly increasing the demand for modern medical facilities and care.
 The "Market Update" reveals that U.S. medical device companies now supply about 50 percent of the world's medical technology needs. "The only national industry group currently capable of providing the broad spectrum of medical technology needs in the rapidly developing nations is the U.S. medical technology industry," said HIMA President Alan H. Magazine. Though some U.S. firms are slowly beginning to take advantage of these export opportunities, the report reveals that Japanese firms are already staking a claim in Asia -- particularly China -- and expanding their exports and market share in that region at a faster rate than either U.S. or European medical technology firms. The report also notes that although the Japanese industry currently accounts for only 7 percent of the world's medical device market (outside of Japan), it has a 25 percent share of China's device market. Further, China ranks fourth in importance for Japanese device exports, but slips to the 19th largest market for U.S. device exports. "This is a dangerous time to let growth opportunities in foreign markets fall to the Japanese and other competitors," Magazine warned.
 "The Global Medical Device Market Update" was prepared primarily as a harbinger to U.S. policymakers and the 700-plus medical device manufacturers that comprise HIMA's membership. According to HIMA's vice president of global strategy and analysis (an author of the report), Ed Rozynski, at stake here for U.S. medical device firms is not just export opportunities, it's American jobs. "Booming Asian markets, and the imports this market will attract, will more than triple the number of U.S. and other jobs needed to supply that region over the next decade," Rozynski said.
 While overseas markets are soaring, the "Market Update" reports, FDA product approval delays and export controls are forcing U.S. companies to supply those markets from overseas locations in lieu of the United States. In fact, U.S. investment overseas tripled in 1992 to $1 billion from the previous three-year average of $325 million.
 Included in the 150-page report are extensive charts and graphs and a "Medical Device Market Scorecard," which provides a snapshot of the benefits and shortcomings of the world's major medical device markets. The Scorecard ranks six major regions and seven key individual markets based on 10 key business considerations. According to Scorecard results, Asia and the United States are the most attractive regions for additional investment and sales potential. Thailand, the United States and Taiwan were rated the highest individual country markets for new medical device opportunities.
 The Health Industry Manufacturers Association is a Washington-based national trade association representing more than 700 manufacturers of medical devices, diagnostic products and health information systems. HIMA's members manufacture more than 90 percent of the nearly $40 billion of health care technology products purchased annually in the United States.
 -0- 1/11/94
 /NOTE TO EDITORS: One free copy of "The Global Medical Device Market Update: Markets for Health Care Technology Products," is available to members of the media; please call 800-878-6142 to order. Copies may be purchased by the general public for $350 by faxing a request to Jeanine Washington at 202-783-8750. To arrange an interview with the authors of the report or other industry experts, please call Holly Glass at 202-434-7242 or Laura Fenwick at 202-434-7243./
 /CONTACT: Holly Glass, 202-434-7242, or Ed Rozynski, 202-434-7270, both of the Health Industry Manufacturers Association/


CO: Health Industry Manufacturers Association ST: District of Columbia IN: MTC SU:

DC-DT -- DC001 -- 0897 01/11/94 10:05 EST
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Date:Jan 11, 1994
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