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ASHLAR INC. APPOINTS NEW PRESIDENT;

 SUNNYVALE, Calif., Nov. 20 ~PRNewswire~ -- Ashlar Inc. of Sunnyvale today announced the appointment of Jack Hendren as president~chief executive officer and board member. Hendren is replacing Dr. Martin Newell who will be pursuing new research and development of innovative technologies for Ashlar's future products.
 "We are thrilled to have Jack on board," said Newell. "He brings to Ashlar a depth of experience in the marketing and sales of Computer Aided Design software products, particularly for vertical market applications like Ashlar Vellum."
 Prior to joining Ashlar, Hendren spent three years at CADAM Inc. as vice president and general manager, where he successfully rebuilt their electronic design automation, P-CAD business, increasing revenues, and tripled their market size with a new, award winning UNIX product. Hendren was also instrumental in making significant improvements in customer loyalty and improving product quality at CADAM.
 Before that, Hendren spent twelve years at Motorola Computer Systems Division as senior marketing director. At Motorola, Hendren was the key builder and crisis manager for line departments in marketing, sales, operations, engineering, and administration. As senior marketing director, Hendren launched Motorola's work group software and the 68030 based systems.
 "The addition of Jack Hendren is significant to Ashlar because his marketing experience will help Ashlar focus more on strategic growth. This is critical for Ashlar to move to a stage of maturity in the CAD marketplace," said Clay Baker, product manager for Ashlar Vellum.
 Ashlar Inc. develops Ashlar Vellum, the innovative computer aided design and drafting software product for Macintosh, Microsoft Windows and Silicon Graphics workstations. Ashlar was recently awarded a United States patent for its Drafting Assistant technology which is integral to all Ashlar products.
 Ashlar is a four year old mechanical CAD software supplier with over 80 distributors worldwide. Ashlar Vellum is recognized around the world as a leading innovator in automating professional drawing through the development of easy to use personal CAD systems. Ashlar Vellum is now available in 7 languages and is sold in 15 countries across Europe, Asia, and North and South America. During the past three years Ashlar Vellum has won five major computer industry awards for its ease of use and technological advancements.
 1989 MacUser Editors Choice Award
 Best CAD Package - Winner
 1989 MacUser Editors Choice Award
 Most Significant New Product - Honorable Mention
 1990 SPA Excellence in Software Award
 Best User Interface in a New Program
 1990 SPA Excellence in Software Award
 Best Vertical Market Application
 1991 BYTE Magazine Award of Merit
 Ashlar Vellum for Silicon Graphics
 -0- 11~20~91
 ~CONTACT: Clay Wynter Baker of Ashlar, 800-877-2745 ext. 1814~


CO: Ashlar Inc. ST: California IN: CPR SU: PER

ML-TM -- SJ002 -- 0107 11~20~92 19:37 PST
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Publication:PR Newswire
Date:Nov 20, 1992
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