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ASHLAND OIL EDUCATION CAMPAIGN FEATURES PARENT POWER PUBLICATION

 ASHLAND OIL EDUCATION CAMPAIGN FEATURES PARENT POWER PUBLICATION
 FRANKFORT, Ky., Sept. 9 /PRNewswire/ -- Ashland Oil, Inc. (NYSE: ASH) used a classroom setting and representative teachers, parents and students to announce a new education campaign that focuses on the role of parents in their children's education.
 "One of the most critical ingredients in a child's education is active participation by his or her parents," said Mac Zachem, senior vice president of external affairs for Ashland Oil. "Reports show that the positive impact of parental involvement on student achievement is evident in the primary grades as well as throughout all class levels," he said, referring to the primary classroom at Second Street School in Frankfort that was the site of the news conference.
 Broadcast and print advertisements now appearing in Kentucky, Ohio, Minnesota and West Virginia tell parents: "You have the power to improve our children's education ... and our future."
 Ashland Oil's new campaign does more than encourage parents to get involved. A free newsletter, Parent Power, has been created as a tool to help everyone learn how to make a difference in a child's education.
 The newsletter is offered by Ashland Oil in partnership with Scholastic, Inc., which produces more classroom materials than any other company in the English-speaking world and is America's largest publisher of magazines for teachers.
 "We will provide three issues of the publication during the 1992-1993 academic year to anyone requesting them," Zachem said. "Although the newsletter is called Parent Power, the information is useful to anyone concerned about improving a child's education, such as grandparents or neighbors. We are stressing the community spirit of adults working together for the benefit of students."
 For a free subscription, call 1-800-238-3400 (24 hours a day).
 The newsletter features practical educational activities and ways to get involved at home, as well as how to communicate more effectively with teachers and school administrators. A few of the tips are: call your child's teacher; stop by and introduce yourself to school office personnel; create a homework contract with your child; and help make a connection between curriculum topics, daily homework and the workplace.
 "Ashland Oil's new Parent Power campaign addresses one of the most needed elements in education today," said Marnel Moorman of the Kentucky Education Association. "When parents are interested and actively involved in their child's learning, it makes all the difference in the world. The child benefits from a team effort -- the teacher, student and parent working as a unit."
 Jean Arrowood, president of the Kentucky Congress of Parents and Teachers also praised the corporation's direction. "Research has proved that one of the keys to quality education is parental involvement," she said. "All other things being equal, students achieve better in schools that have parents and the community involved."
 The emphasis on parents this year is a natural one for Ashland Oil, Zachem explained. "The 1992-93 school year marks the 10th year in which Ashland Oil's corporate regional advertising has promoted quality education. Emphasis has ranged from general support of all levels of education -- including dropout prevention, teacher appreciation and business-education partnerships. Now, with parents, we have formed a solid circle of learning -- teacher, student, parent and business community."
 Ashland Oil, Inc. is a diversified energy corporation engaged in petroleum refining, transportation and marketing; retail gasoline marketing; motor oil marketing; chemicals; coal; highway construction; and oil and gas exploration and production.
 -0- 9/9/92
 /CONTACT: Bob Owen of Ashland Oil, Inc., 606-329-3586/
 (ASH) CO: Ashland Oil, Inc. ST: Kentucky IN: OIL SU:


CD -- PG005 -- 7399 09/09/92 10:02 EDT
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Date:Sep 9, 1992
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