Printer Friendly

ASA rules in favour of easyJet advert.

AIRLINE INDUSTRY INFORMATION-(C)1997-2003 M2 COMMUNICATIONS LTD

The UK advertising watchdog has ruled that an advert for budget carrier easyJet is not offensive.

The advert, which features a picture of a woman's breasts in a bikini top with the headline "Discover weapons of mass distraction", had received 186 complaints. The complaints ranged from claims that the advert is demeaning to women and that it trivialised the war in Iraq.

However, the Advertising Standards Authority (ASA) ruled that although the headline was distasteful, it was light-hearted and unlikely to cause any serious or widespread offence.

((Comments on this story may be sent to aii.feedback@m2.com))
COPYRIGHT 2003 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Airline Industry Information
Date:Jul 30, 2003
Words:107
Previous Article:Knife prompts American Airlines flight to make emergency landing.
Next Article:Reporter recovers majority of items confiscated at Boston's Logan airport.


Related Articles
Go claims shown stop sign.
Airline warned on `pounds 1flight' adverts.
Elle's sexy mag ad banned.
Airline is criticised.
Ryanair rapped over ads.
Watchdog clips easyJet wings over fares advert.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |