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ASA rules in favour of easyJet advert.


The UK advertising watchdog has ruled that an advert for budget carrier easyJet is not offensive.

The advert, which features a picture of a woman's breasts in a bikini top with the headline "Discover weapons of mass distraction", had received 186 complaints. The complaints ranged from claims that the advert is demeaning to women and that it trivialised the war in Iraq.

However, the Advertising Standards Authority (ASA) ruled that although the headline was distasteful, it was light-hearted and unlikely to cause any serious or widespread offence.

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Publication:Airline Industry Information
Date:Jul 30, 2003
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