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AS SOFT DRINK GROWTH SLOWS, COKE ADDS TO LEAD OVER PEPSI

 AS SOFT DRINK GROWTH SLOWS, COKE ADDS TO LEAD OVER PEPSI
 OLD GREENWICH, Conn., Jan. 27 /PRNewswire/ -- The Coca-Cola


Company's soft drink marketplace share stands at a decade high 41.0 percent as soft drink growth slows to +1.8 percent in 1991. Corporate Coke's 41.0 percent is highest of all corporations listed in Beverage Digest's annual top-10 corporations and brands report. Complete data will be published in Beverage Digest's Jan. 31, 1992, issue. Top-10 shares are shown in the charts below.
 Corporate shares encompass all soft drink products sold in all U.S. channels including supermarkets, convenience stores, mass merchandisers, fountain, vending, military, airline, petroleum and all others.
 Largest individual corporate share growth was shown by Dr Pepper/7Up Companies and Cadbury Beverages. Major Dr Pepper/7Up labels are Dr Pepper and 7Up. Major Cadbury labels include Canada Dry, Schweppes and Crush.
 Corporate Coke's record 41.0 share shows +0.1 gain over 1990. Pepsi-Cola's corporate share of 32.8, down -0.4 vs. previous year, was impacted by last year's fountain account losses -- particularly Burger King and Wendy's -- to the Coca-Cola Company.
 On the brand side, Classic Coke at 20.0 percent -- showing no share change vs. previous year -- continues as the number one U.S. soft drink brand. Brand Pepsi at 18.4, down -0.4, reflects fountain account losses previously noted. Largest growing brand in the United States was Dr Pepper at 5.5 share for 1991, a gain of +0.6.
 The overall soft drink marketplace now has a retail value of $47 billion. At wholesale it is worth $29.8 billion. The value of one market share point at retail is $470 million. Regular soft drinks now have a 72.6 percent share vs. diet soft drinks with a 27.4 percent share. The packaged soft drink business, bottle and can, represents 78.7 percent of total all-channel volume. The fountain end of the business is 21.3 percent.
 Beverage Digest's
 Top-10 1991 Corporate Share Rankings
 1991 +/-
 Rank Company 1991 1990 '91-90
 1 Coca-Cola 41.0 40.9 +0.1
 2 Pepsi-Cola 32.8 33.2 -0.4
 3 Dr Pepper/7Up 10.0 9.5 +0.5
 4 Cadbury Beverages 3.2 2.9 +0.3
 5 Royal Crown 2.4 2.7 -0.3
 6 A&W Brands 2.2 2.1 +0.1
 7 National Beverage 1.5 1.4 +0.1
 8 Monarch 1.1 1.1 n/c
 9 Barq's 0.5 0.4 +0.1
 10 Double Cola 0.3 0.3 n/c
 Totals 95.0 94.5
 Beverage Digest's
 Top-10 1991 Brand Share Rankings
 1991 +/-
 Rank Brand 1991 1990 '91-90
 1 Coke Classic 20.0 20.0 n/c
 2 Pepsi 18.4 18.8 -0.4
 3 Diet Coke 9.3 9.3 n/c
 4 Diet Pepsi 6.3 6.3 n/c
 5 Dr Pepper 5.5 4.9 +0.6
 tie 6 Sprite 3.9 3.7 +0.2
 tie 6 Mountain Dew 3.9 3.7 +0.2
 8 7Up 2.6 2.7 -0.1
 9 CF Diet Coke 2.4 2.4 n/c
 10 CF Diet Pepsi 1.7 1.7 n/c
 Totals 74.0 73.5
 -0- 1/27/92
 /CONTACT: Jesse Meyers of Beverage Digest, 203-358-8198/ CO: Beverage Digest ST: Connecticut, Georgia, New York IN: FOD SU:


GK-OS -- NY075 -- 3822 01/27/92 14:00 EST
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Date:Jan 27, 1992
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