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ARTHUR D. LITTLE ANNOUNCES FINDINGS OF WORLDWIDE INNOVATIONS STUDY

 ARTHUR D. LITTLE ANNOUNCES FINDINGS OF WORLDWIDE INNOVATIONS STUDY
 CAMBRIDGE, Mass., Dec. 4 /PRNewswire/ -- Arthur D. Little, the international management and technology consulting firm, today released the findings of a comprehensive worldwide study on product innovation.
 Study findings comprise 701 responses from three regions -- 50 percent from Europe, 40 percent from the U.S., and 10 percent from Japan. The respondents represent nine industries: automotive, appliance, building materials/lighting, computer, electronics, machinery/equipment, medical, metals, and telecommunications. Thirty-two percent of the respondents were presidents or CEOs and 43 percent were vice presidents.
 -- The responses varied little across industries, however there are strong regional variations. According to Dr. P. Ranganath Nayak, a senior vice president of Arthur D. Little, Inc., and leader of the study, "Japanese companies take a broader, more systematic view of the product innovation process than American and European companies, and they are much more willing to take bold steps to improve their products rather than rely on small incremental improvements."
 -- Japanese companies are more concerned about product appeal (90 percent) than other efforts, which is significantly higher than European (73 percent) and American (69 percent) companies. The number one objective for American companies is getting new products to the market on time (73 percent); for European companies, it is developing new products faster from concept to market introduction (74 percent).
 -- For Japanese companies, the greatest barriers to product innovation are "poorly communicated vision and objectives for new products" (91 percent), and "insufficient attention to product specification to meet customer requirements" (90 percent).
 -- American and European companies rated "Lack of skilled leaders" (61 percent and 54 percent, respectively) as their greatest barriers to product innovation.
 -- Survey respondents cited "multifunctional teams with significant autonomy dedicated to a project" as the most used and most successful approach to foster integration and teamwork. Eighty-five percent of the respondents have used this approach, and 62 percent rated it successful.
 -- Fifty-four percent of the survey respondents have tried "TQM-style problem-solving" as an approach to foster teamwork and integration, with only 36 percent of those using the TQM approach rating it successful.
 -0- 12/4/91 R
 /CONTACT: Dr. P. Ranganath Nayak, 617-864-5770 (Cambridge, Mass.); Dr. Jean Philippe Deschamps, vice president (Brussels), 32-2-762-02-85; Yoichiro (Joe) Sakuma, director 81-3-3436-2196, all of Arthur D. Little/ CO: Arthur D. Little ST: Massachusetts IN: SU:


KM -- NE001 -- 9096 12/04/91 10:19 EST
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Date:Dec 4, 1991
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