AROUND THE WORLD IN SIX MONTHS; HFN PREVIEWS THE FIRST HALF OF THE INTERNATIONAL TRADE SHOWS FOR 2006.
International trade shows are ever-changing, from their venues to their locations
to their dates. For 2006, many international trade show organizers are partnering up in order to widen their audiences while some are looking to bring overseas styles and trends to the United States. The demand for high-tech, convenient trade show venues has become apparent with the rash of shows renovating their exhibition centers and relocating to larger, more modern facilities. HFN's 2006 International Trade Show preview gives you everything you need to know and more.
SALON DE MEUBLE
PARIS EXPO PORTE DE VERSAILLLES
The furniture buying shopping season gets a very early start this year in Paris as Salon du Meuble kicks off the year of international trade shows. Event organizers moved the date of the show to give retailers and attendees a chance to work without the distraction of their selling seasons. Organizers are also counting on the early dates to strengthen the show's role as a driving force in the international furniture market.
The 1,000-exhibitors show, open from 9 a.m. to 7 p.m., is divided into three different sections catering to various markets. Grand Marche features modern and traditional furnishings, bedding and mass distribution; VilleAge focuses on traditional furnishings adapted to today's uses; and Metropole includes the work of cutting-edge industrial firms in contemporary designs.
HONG KONG SPRING FAIR
Hong Kong has quickly become a major sourcing hub for the furniture industry.
The inaugural Hong Kong Spring Fair at AsiaWorld-Expo hopes to capitalize on this latest sourcing trend. The fair is purposely timed to coincide with other trade fairs in Asia, according to Kenfair International Ltd., the organizer of the event, which is hoping buyers will include Hong Kong as a destination on their spring 2006 sourcing trips. The fair provides buyers the opportunity to view new lines of products following the holiday season and preview the upcoming trends for 2006. Some 1,200 booths will showcase household goods, toys, jewelry and apparel. Household items will include gardening and outdoor accessories; home-use health and fitness products; and appliances and tabletop products, such as flatware and ceramics.
Amenities for attendees will include an e-mail center; business center with fax, photocopying and travel agent services; and a buyer lounge complete with complimentary drinks, snacks and Internet access.
FRANKFURT AM MAIN, FRANKFURT, GERMANY
In its 36th year, the theme for Heimtextil 2006 is "The Art of Home Fashion." This year, more than 3,000 exhibitors are expected from 70 countries to display home textiles and commercial textiles. The vast array of products will be viewed by 90,000 visitors expected from 127 countries.
As a highlight for Heimtextil 2006, Jamie Drake, the internationally recognized interior designer, will convert the Frankfurt Festhalle into the world's largest textiles showroom. Drake will work to transform Frankfurt's concert hall into a virtual world of textiles for four days. Designers, decorators, buyers and manufacturers attending the trade fair will have access to Drake's creation, which will be integrated into the trade fair's global concept.
For the second time, Bed + More International Trade Fair and Forum will be held at the Heimtextil International Trade Fair. Showcasing the latest trends and products in the sleep category, Bed + More will be offering presentations and lectures with tips on succeeding in the bedding market.
DOMOTEX 2006- THE WORLD TRADE FAIR FOR CARPETS AND FLOOR COVERINGS
Domotex is known for showcasing a variety of high-end carpet and floor coverings products: Throughout 12 exhibition halls, Domotex offers a complete overview of the international floor coverings market.
Domotex 2006 is expected to offer buyers an array of diverse products from all over the world. Upcoming trends and styles are tracked, and the market serves as a gauge for trend forecasters.
KOELNMESSE, COLOGNE, GERMANY
Design and function come together at IMM Cologne 2006, an international furnishings fair that presents the latest number of European home furnishings trends. Beginning with the 2006 show, the fairgrounds have been relocated to a new exhibition center and expanded with four new exhibition halls.
Grouping exhibitors by their target audiences, the new and spacious layout allows exhibitors to showcase their product lines efficiently, and with a clear focus, according to show executives. IMM Cologne features products in categories such as furniture, lighting, accessories, home textiles and carpets. Suppliers from more than 48 countries display an array of the latest cutting-edge designs in furniture by international masters of style.
RHO-PERO MILAN. ITALY
To coincide with its new exhibition space, Macef is relaunching its format and strategy, but show organizers point out that its tradition of telling the world about the Italian approach to production through creativity and originality will remain.
The show will be at the new Fiera Milano exhibition complex in Rho-Pero, a high-tech space designed by Massimiliano Fuksas situated at the gateway to Milan. Held twice a year, in January and September, the show focuses on change and emphasizes details in accessories, fittings, decorations, kitchen utensils and tableware.
Nearly 66,000 visitors came in September to preview the latest in table and kitchen decoration, fabrics, accessories, fashion jewelry and gifts for the fall version of Macef. That show featured 2,516 exhibitors: Roughly 20 percent were foreign exhibitors from 46 countries.
This spring, Macef wants to re-emphasize its role as a commercial show by suggesting, partnering and proposing solutions to distribution.
In addition to a new space, there will be a new exhibit layout. Each of the exhibition center's 10 large halls will be devoted to a single group of items, such as glass and porcelain and trendy pieces. Visitors will have more time to check out the show. The hours have been extended from 10 a.m. to 7:30 p.m. so visitors can find just the right items.
MAISON & OBJECT
Maison & Objet, the French home furnishings trade show, is expanding yet again. This year the show will add a new separate furniture exhibit, "Planete Meuble" starting on Jan. 26 at Paris Le Bourget Exhibition Center. There will be a shuttle service between the two shows to make it easier to visit them. This new section will be an addition to the regular show, which includes textiles, tabletop, gifts, Ethnic Chic, MIC and home accessories as well as Scene d'Interieur and Now! Design a Vivre.
The January edition, Maison & Objet Editeurs, the decorative fabric component of the show, will be held in the new Hall 5c at Paris-Nord Villepinte and will feature more than 90 fabric companies. This year, the growing list of companies include Zimmer & Rhodes, Jab and Pepe Penalver.
Ambiente will use the WorldCup as the central theme of the fair. International designer Volker Albus will feature his own soccer-influenced designs. In conjunction with the fair, the German Design Prize will be awarded at a ceremony at the show's opening. Germany's most distinguished design award, noting innovation in design, is given annually by the German Design Council. Beginning in 2006, the award will be presented regularly at Ambiente.
Other highlights for the 2006 fair include an interactive lounge where 21 Finnish designers will showcase their furniture, kitchenware, and lighting designs and ideas. Visitors will be allowed to view the entire design process from prototype to end product. Various other exhibitions running at Ambiente will be a women's designers forum, a British design group and a Hong Kong design pavilion, as well as several lectures on design copyrighting.
For the public, several top designers from Ambiente will decorate the display windows of a number of Frankfurt city center shops and shoppers will be able to purchase cutting-edge designs straight from the fair.
KOELNMESSE, COLOGNE, GERMANY
Domotechnica returns to Cologne from Feb. 13 to 16. Buyers from retail, wholesale and specialist trades converge to view the latest in small and large household appliances. A special components area will showcase the different parts of household items that are integral to their function. State-of-the-art electronics, pumps and fittings from various suppliers have a two-sided sales strategy: Suppliers can conduct business and exhibit to their target groups, and they can also preview the existing manufacturers also showing at the fair.
APEC EXHIBITION CENTER
KUALA LUMPUR, MALAYSIA
Buyers looking to diversify their global options are discovering smaller Asian countries, such as Malaysia. Organizers of the Export Furniture Exhibition expect to attract more foreign investors and more exhibitors at their annual show and make the fair a top location for future furniture fairs in Malaysia. The market features fashionable, functional and affordable furniture created solely for export.
Malaysia boosted its imports to the United States by 19.4 percent in 2004, according to the International Trade Administration.
The show is the only international furniture exhibition supported by Malaysia's 13 States Furniture Association. Some 190 Malaysian furniture manufacturers and exporters will exhibit 25,000 square feet of furniture for bedroom, dining room, living room and office. Outdoor furniture, furniture parts and accessories will also be included in the show. More than 13,000 people are expected to attend the five-day show. One perk for buyers and sellers at this year's show will be free wi-fi Internet access at the International Buyer Lounge at APAC Exhibition Centre. A long-term goal for organizers is to lay the groundwork for a design center and permanent showroom featuring Malaysian furniture designs.
SALONE INTERNAZIONALE DEL MOBILE
RHO-PERO, MILAN, ITALY
"The new house is ready..." proclaim the ads for Saloni 2006. The 45th annual contemporary furniture industry event in Milan will have a new home for this year's show.
The new Fiera Milano exhibition complex in Rho-Pero is a high tech space designed by Massimiliano Fuksas.
At last year's sold-out show, nearly 200,000 visitors packed the fairground to see 1,463 exhibits. The majority of the exhibitors are Italian.
Visitors to the show get a bonus: The International Furnishing Accessories Exhibition, the International Lighting Exhibition and SaloneSatellite, which feature up-and-coming young designers, all take place during the same week. A new Bathroom Exhibition, which will be held every two years, is also scheduled.
Bedding is being introduced at this year's show, which will showcase everything from one-off pieces to coordinated suites and everyday household items. The focus is on materials and technology as well as styles, which range from the classic to the ultra-modern.
Manila F.A.M.E (Furnishings and Apparel Manufacturers Exchange) is the Philippines' largest trade show featuring housewares, home furnishings, holiday decor and fashion accessories. A prime source of contemporary Filipino products, the show aims to bring together pioneering entrepreneurs and local design products and introduce them to the international market.
The twice-yearly show features home furnishings, giftware, housewares, home decor, kitchen and tabletop products, and lighting. Recent additions to Manila F.A.M.E. include the addition of a beauty, health and wellness section, and jewelry.
The April show includes companies Cesar Gaupo for housewares and home furnishings; Inno Sotto for holiday decor; and Bea Valdes and Yvonne Quisumbing-Romulo for fashion accessories, according to the Center for International Trade Expositions and Missions, the export promotions agency of the Philippine's Department of Trade and Industry, which organizes the show. The three-day event attracts local and foreign importers, wholesalers, distributors, trade firms, merchandising agents, buying offices, department stores and mail-order houses. Foreign buyers from more than 80 countries attend the market each year.
According to show organizer CITEM, at the October version of the show, 536 exhibitors were featured at five venues and the show generated more than $63 million in sales. Manila F.A.M.E hopes to attract new export buyers and expand the Philippines' products and services. Perks for attendees include free taxi service from the airport and a buyers' lounge, where buyers can make travel arrangements and check e-mail over free coffee.
Registrants can take advantage of several CITEM programs, including its exporters database referral program. CITEM can prearrange business meetings and factory visits for buyers.
CHINA SOURCING FAIR FOR GLOBAL SOURCES
GIFT & HOME PRODUCTS
ASIA-WORLD EXPO CENTER, HONG KONG
Looking to attract international buyers covering the China trade show circuit, Global Sources has moved its China Sourcing Fair for Gift & Home Products to the Asia-World Expo Center in Hong Kong, beginning in April. Asia-World Expo Center, Hong Kong's newest premier exhibition center, is located next to the Hong Kong International Airport.
Organizers expect it to be four times larger than their Shanghai shows, hoping to make the trade show experience more convenient for buyers already in Hong Kong.
For 2006, thousands of new suppliers from all over China, Hong Kong, India and Thailand will be exhibiting their products at the new facility.
Strategically held near one of mainland China's key manufacturing hubs, the Pearl River Delta region, the China Sourcing Fair attracts a large number of international buyers.
An integrated conference program will be offered during the fair, with a series of presentations on the gift and home furnishings industry. Product sourcing forums will be held based on information gathered from Global Sources' comprehensive China Sourcing reports. Seminars outlining future industry trends will be held, as well as vendor summits that will allow buyers to hold meetings with pre-selected suppliers during the fair.
SPAZIO VILLA ERBA, CERNABBIO, LAKE COMO, ITALY
At Proposte 2005, organizers calculated that visitors from 65 countries attended the market at Spazio Villa Erba, Cernobbio, Lake Como. The aim of the 2005 edition was to take classic textiles designs and transform them with modern style. Technical innovation also dominated the market in the areas of fibers, finishes and yarns. Organizers count on the importance of Proposte to produce results and influence first-rate international textiles buyers and retailers.
The history of Proposte dates back 13 years at Lake Como, where more than 100 exhibitors have showcased their textiles designs over the years.
For 2006, organizers are introducing two marketing concepts for Proposte, beginning with the slogans, "Proposte, the fifth element" and "Simply Necessary." In the fifth century B.C., Greek philosopher Empedocles named the four elements-earth, air, water and fire.
To highlight Proposte's importance in the textiles industry, organizers are naming the market the honorary "fifth element."
In addition to new marketing strategies, a new member of the board of directors, Claudio Villa, has been brought on. Villa will replace Giancarlo Canclini. The new board of directors includes Giorgio Giardini, president; Filippo Mambretti, vice president; Mauro Cavelli, member; Piercarlo Vigano, member; and Claudio Villa, member.
DOMOTEX MIDDLE EAST
DUBAI INTERNATIONAL CONVENTION AND EXHIBITION CENTER
Domotex Middle East will make its debut with 300 exhibitors expected as the first carpet and floor coverings trade show to take place in the region. Targeting wholesale and retail buyers, designers, architects and engineers, Domotex Middle East offers the opportunity to make new business contacts within the industry as well as among the trades.
Caption(s): Ambiente / Export Furniture Exhibition Malaysia / Hong Kong Spring Fair / Salone Internazionale del Mobile / Organizers announce the return of Domotechnica / China Sourcing Fair / IMM Cologne.
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|Author:||O'Rourke, Allison; Mack, Lauren; Devine, Michael D.|
|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Date:||Dec 19, 2005|
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