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ARIZONA BLITZES BLIZZARD COUNTRY WITH WARM WEATHER TELEVISION SPOTS

ARIZONA BLITZES BLIZZARD COUNTRY WITH WARM WEATHER TELEVISION SPOTS
 PHOENIX, Jan. 6 /PRNewswire/ -- The Arizona Office of Tourism is hoping to persuade large numbers of midwesterners to break traditional travel patterns and plan their winter escape to sunny Arizona.
 Beginning Tuesday, Jan. 7, two 30-second television commercials will be introduced to several Midwest cities starting in St. Louis and followed one week later in Des Moines, Iowa; Kansas City, Mo.; Omaha, Neb.; Milwaukee and Green Bay, Wis. Television is currently running in Chicago and Minneapolis/St. Paul.
 The commercials tout Arizona's world-class resorts, championship golf courses and wide variety of outdoor activities ranging from tennis and hiking to outdoor shopping and water sports.
 Arizona tourism officials chose Midwest cities based on research which indicates that a large number of Arizona's 20 million annual visitors come from the central United States.
 "Arizona offers winter vacationers some tremendous values and is an excellent alternative to Florida or Hawaii," said Arizona Office of Tourism Director Frank Plencner. "One of our biggest challenges has been addressing the common misperceptions about our state brought on by scenes in old western movies which depict Arizona as a barren desertland. Therefore, the thrust of our advertising is to dispel these notions and show the diversity and natural beauty of Arizona," Plencner added.
 Along with a wide variety of outdoor activities, Arizona is rich in native American culture and a hub for Southwestern art and cuisine.
 In addition to television advertising in Midwest spot markets, several Arizona print ads currently appear in national magazines including Conde Nast Traveler, Golf Digest, Gourmet, National Geographic Traveler, Sunset, Travel & Leisure, Travel Holiday and Midwest Living.
 NOTE: Color transparencies of print advertising and a current breakdown of visitor statistics are available upon request by contacting David Trumble at 602-234-2828.
 -0- 1/6/92
 /CONTACT: David Trumble of The Arizona Office of Tourism, 602-234-2828/ CO: The Arizona Office of Tourism ST: Arizona IN: LEI SU:


SE-KJ -- LA006 -- 6728 01/06/92 08:03 EST
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Publication:PR Newswire
Date:Jan 6, 1992
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