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 COLLEGEVILLE, Pa., Aug. 4 /PRNewswire/ -- They've been around since the beginning of time.
 Just think about it -- didn't parting the Red Sea leave Moses with a flood of acid indigestion? Chances are that Christopher Columbus had a bit of heartburn the night before he set sail. And you can bet that our forefathers' stomachs were "churning and burning" when they mailed that Declaration of Independence to King George. These are "classic" Maalox Moments(TM) straight from the pages of history. But today, Maalox Moments probably are more common than ever before.
 These days, many of our contemporaries are still putting Maalox Moments in the history book. People like President and Mrs. Clinton, Jay Leno, Barbara Bush, Murphy Brown's Miles Silverberg, Northern Exposure's Maggie O'Connell, Olympic figure skater Paul Wylie, David Letterman, and Los Angeles Dodgers' pitcher Kevin Gross. All of these individuals have received Maalox Moments Awards for their efforts and accomplishments. And now they are being inducted as the first honorary members of the new Maalox Moments Club.
 But the Maalox Moments Club is not only for celebrities, it's also for people everywhere who experience Maalox Moments. Rhone-Poulenc Rorer (RPR), the maker of Maalox(R), has created the club to help you laugh at those stressful, awkward or inconvenient situations that happen every day.
 "The ability to laugh at ourselves and those little annoying situations is key to balancing your overall mental and physical health, including relief from acid indigestion and heartburn," said Dr. Joel Goodman, creator and director of The Humor Project, an organization that encourages the use of humor in creative problem solving, increasing motivation, preventing burnout, enhancing self-esteem and promoting good health.
 "It's not always easy to do," Goodman continued, "so the Maalox Moments Club is a great way to get people on the right track."
 "People have always identified with the Maalox Moments concept," said James Barickman, category development director, Maalox, for Rhone- Poulenc Rorer Pharmaceuticals Inc. "For years, people have been writing in to tell us about their Maalox Moments. We've heard it all -- from the young mother who had to take responsibility when her toddler managed to erase every record in the public library computer, to the businessman whose necktie was `attacked' by the company paper shredder five minutes before a big meeting.
 "These kinds of situations will always happen -- they're inevitable," Barickman said. "That's why we formed this club -- to better respond to people's requests and to help them deal with their everyday Maalox Moments. Consumers can take their antacid and get relief from their Maalox Moments, but now they have a `support group' that will help people to laugh at many of the inconvenient circumstances in their lives."
 All Maalox Moments Club members will receive the official club membership kit. There also will be a Club newsletter and a Maalox Moments merchandise catalog. In addition, members periodically will receive other promotional and educational materials.
 To become a Maalox Moments Club member, simply call 1-800-MAALOX5. A membership kit will be mailed within a few weeks.
 Rhone-Poulenc Rorer is a global pharmaceutical company dedicated to the discovery, development, manufacturing and marketing of human pharmaceuticals. The company reported sales of $4.1 billion and invested more than $500 million in research and development in 1992.
 -0- 8/4/93
 /CONTACT: Lesa Henry of Ketchum Public Relations, 215-656-8213, for Rhone-Poulenc Rorer, or Rob Partridge of Rhone-Poulenc Rorer, 215-454-3890/

CO: Rhone-Poulenc Rorer ST: Pennsylvania IN: MTC SU:

MJ-CC -- PHFNS1 -- 9159 08/04/93 07:31 EDT
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Publication:PR Newswire
Date:Aug 4, 1993

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