Printer Friendly

ARCHETYPE INTRODUCES ARCHETYPE STYLIST: FIRST APPLICATION BUILT ON ARCHETYPE'S POWERFUL DOCUMENT ENGINE

 ARCHETYPE INTRODUCES ARCHETYPE STYLIST: FIRST APPLICATION
 BUILT ON ARCHETYPE'S POWERFUL DOCUMENT ENGINE
 WALTHAM, Mass., Sept. 21 /PRNewswire/ -- Archetype Inc. today introduced Archetype Stylist(tm), next-generation application software for ad and collateral layout and the first application to take advantage of Archetype's powerful object-oriented Document Engine.
 Archetype Stylist merges the most often-used tools and functions of drawing and page make-up applications into one integrated and easy-to- use program that enables designers to work faster and more creatively during advertising, brochure and display ad production. Its power and broad-based functionality is drawn from Archetype's Document Engine, a self-contained software building block of objects that can support the document-handling functions for a wide range of applications and encourages building of customized add-ons.
 Archetype Stylist will be offered initially on the NeXT computer, a Unix-based platform whose power and speed allows for real-time manipulation of layouts and rapid automatic reformatting with the software. It will be demonstrated publicly for the first time at the Seybold conference in San Francisco from Sept. 23-25, in Archetype's booth, No. 3028.
 "Archetype Stylist brings designers a whole new environment for ad and collateral layout. It not only boasts an outstanding array of features, but is the first application to take advantage of the power and flexibility of the Document Engine," said Archetype President Paul Trevithick. "The Document Engine is the only product of its kind whose specifications are public. It is a working example of object-oriented software that packages many complex functions into one object easily accessible by a programmer. In addition, its open architecture reduces the cost of integrating customized software and encourages the development of add-ons and applications that 'snap' onto Stylist to extend functionality." Document Engine Features
 Archetype's Document Engine is designed through object-oriented modeling to serve as a common page layout and text-handling component of graphics, display ad, page layout, word processor, spreadsheet and database applications and more. Virtually all computer systems today are centered on various applications, each of which manage and manipulate only their own documents. Archetype's approach enables all applications built on the Document Engine to tap into the same basic layout, text and graphic functions.
 Because the same engine can be used by many applications, users always get the same hyphenations, line breaks and screen or printed appearance in all applications hooked into the engine. Changes made in one application can be automatically reflected in another. Also, because the engine has its own data file format and disk reading and writing routines, developers don't have to invent these for different applications, and users are assured that applications built on the engine will "speak" to each other without format conversion. Archetype Stylist Features
 Archetype Stylist taps into the Document Engine to provide users with a whole new level of power and functionality, filling the gap between long-document systems and illustration programs. It can "learn" layouts, a function that encourages automation of repetitive tasks and can save hundreds of hours of production time. It also includes a step- and-repeat feature that enables easy reproduction of objects and gives users the ability to replace the hyphenator, spell checker and layout objects to suit specific styles.
 Stylist lets users rotate any page element in thousands of a degree and stretch and shrink objects, text and graphics. Also included are automatic grids, features for precision placement of text and objects, full color control, extensive typographical capabilities, and Free Text for flexible text manipulation. Stylist supports all Adobe fonts used on the NeXT platform, and pages from the application can be exported as EPS files for incorporation into other programs. Pricing, Sales, Availability
 Archetype Stylist will be available in the first quarter of 1993 at a suggested retail price of $795. It will be distributed through Archetype's direct sales force, resellers and mail order houses.
 Archetype, Inc. specializes in productivity software for computer publishing users. Since its founding in 1985, it has created products in Object-Oriented Programming to enable the creation of superior products in record time. In addition to Archetype Stylist, Archetype offers its InterSep(tm) image management environment for networked desktop publishing, and Archetype Designer(tm), a popular ad and collateral make-up program for Windows environments. Archetype products are used by RCA Records, Bell Atlantic, Kodak and AGFA.
 -0- 9/21/92
 /CONTACT: Dan Richards of Archetype, Inc., 617-890-7544; or Dana Pantos of Rourke & Company, 617-267-0042, for Archetype/ CO: Archetype, Inc. ST: Massachusetts IN: CPR SU: PDT


CN -- NE006 -- 1479 09/21/92 08:32 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 21, 1992
Words:742
Previous Article:FLORIDA POWER & LIGHT ON ELECTRICAL SAFETY -- CIRCUIT BREAKERS
Next Article:HAUSER ANNOUNCES SECONDARY OFFERING OF COMMON STOCK
Topics:


Related Articles
ARCHETYPE'S INTERSEP TO MANAGE AP/LEAF PHOTOS & CAPTIONS FOR NEWSPAPERS' DESKTOP PUBLISHING ENVIRONMENTS
GROUP 1 SOFTWARE ACQUIRES ARCHETYPE SYSTEMS, LTD. OF ENGLAND
AUSPEX AND ARCHETYPE ANNOUNCE JOINT MARKETING AND DEVELOPMENT AGREEMENT
Inso Corporation Acquires MediaBank From Bitstream Inc.
Target.com Introduces Target to a 'T'; New Online Service Lets Guests Create Customized Clothing.
Archetype Joint Earns A2LA ISO 17025 Laboratory Quality Accreditation.
Archetype Joint LLC Hires Loerch as Executive Vice President.
International developments in openEHR archetypes and templates.
Archetype-based electronic health records: a literature review and evaluation of their applicability to health data interoperability and access.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters