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ARBY'S CELEBRATES GRAND OPENING OCT. 24; ALSO FIRST DADDY-O'S IN MIAMI

ARBY'S CELEBRATES GRAND OPENING OCT. 24; ALSO FIRST DADDY-O'S IN MIAMI
 MIAMI, Oct. 16 /PRNewswire/ -- On Saturday, Oct. 24, from 1-4 p.m., Arby's celebrates the grand opening of two new restaurants in Hialeah. The first Daddy-O's and a prototype of a new generation of Arby's restaurants has opened side-by-side at the intersection of the Palmetto Expressway and Okeechobee Road.
 The "two concepts on one pad" opening is unique for Arby's and represents a new offering to potential franchisees," says Arby's senior vice president of franchising, Gaylon Smith.
 "Both Daddy-O's and the new Arby's concept are compact in size and require about half the space of a traditional restaurant. This makes them ideal for dual development on one site that maybe couldn't support a single concept, or for high-density, high-cost locals where larger site development is difficult," he says. "Essentially, these new prototypes give Arby's the flexibility to be a player in virtually every type of market."
 The Hialeah Daddy-O's, the 11th location to open nationwide, will employ 45-50 workers. The restaurant will serve lunch, dinner and late- night clientele who are looking for fun, but inexpensive take-out fare. Check averages range from $2-3.
 The menu consists of flame-broiled hamburgers and cheeseburgers, hot dogs and chili dogs, a garden salad, Better Batter(TM) fries, a fried chicken sandwich and the signature Hershey(TM) chocolate milkshake, along with typical soft drink offerings. Unique to a double drive-thru menu will be a broiled sandwich line featuring chicken and bologna sandwiches.
 Arby's plans to open five additional Daddy-O's by year's end, which will triple the size of the system. Markets slated for growth include South Florida, Arizona, Illinois, Ohio and Kentucky."
 Next door, Arby's has unveiled a new, state-of-the-art building design. Special features at this new Arby's include a dramatic entry shaped like a giant red arch and an automated food selection system. The menu offers traditional Arby's fare including roast beef sandwiches and the ever popular Beef 'n Cheddar, a new sub line, as well as value sandwiches priced at 99 cents. Customers order food from a touch- sensitive display screen in English or Spanish.
 According to Steve Eddy, Arby's regional vice president, customers enjoy ordering by computer and are pleased with the efficient service it provides.
 He adds, "Both restaurants are important to us, and we want them to become an integral part of the community."
 Arby's is the largest roast beef sandwich chain in the world with over 2,600 restaurants throughout the United States, Canada, Asia, Mexico, South America and the Caribbean, with 11 new countries signed this year.
 -0- 10/16/92
 /CONTACT: Jody Rafkind, regional marketing director of Arby's, 305-866-1904, ext. 5358; or Sage Wallace of J.G.R. & Associates, 305-446-9234, for Arby's/ CO: Arby's; Daddy-O's ST: Florida IN: LEI SU:


JB-SS -- FL005 -- 0882 10/16/92 10:54 EDT
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Date:Oct 16, 1992
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