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ARA DEBUTS NEW BRAND-NAME MENUS, ROCKIES INAUGURAL SEASON NOVELTIES AT MILE HIGH; DOMINOS, TACO BELL AND SUBWAY TO HIT THE STANDS THIS SEASON

 DENVER, March 25 /PRNewswire/ -- Baseball fans will be hearing more than "Get your soda, popcorn, hot dogs here!" at Mile High Stadium this season.
 They will also be offered Dominos pizza, Taco Bell burritos and Subway sandwiches. To mark the first season of the Colorado Rockies and to offer more of the flavors and foods that Denver fans have requested, ARA Services is introducing brand-name food specialties and will premiere Rockies opening day and inaugural season concessions.
 "Not only will it be an exciting first season for Rockies baseball, but now fans at Mile High will be eating their favorite national food brands at the park as part of our extended Express Specialty Carts program," said Ben Ribaudo, district manager for ARA Leisure Services in Denver.
 Twice as Many Service Points -- Many New Flavors
 ARA has doubled the number of Express Specialty Carts to 165 throughout the stadium. According to Ribaudo, the fleet will help minimize the time spent waiting in line and maximize the selection and quality of the food. In addition to Dominos, Taco Bell and Subway, the Specialty Carts will feature Rocky Mountain Ribs, Freshens frozen yogurt, Dove Bars and Coleman Natural hotdogs. Other menu selections have been broadened to include Italian sausage, meatball sandwiches, Italian sliced beef, assorted salads, sno cones, cotton candy and lemonade.
 "We've had good experiences introducing national brands and expanding menu items at baseball parks like Arlington Stadium in Texas and Camden Yards in Baltimore," said Ribaudo. "Because fans here have told us they wanted to see these items at Mile High, we expect the program to be a successful one."
 The increase in the brand-name Express Specialty Carts, along with the 100-level concourse food court introduced last fall for the Broncos season, brings total food service points to 210 throughout the stadium.
 Inaugural Season Show-Offs
 "We're also very excited about the newly designed, Rockies inaugural season novelties, which this year will only be available at the stadium," said Ribaudo. "Mile High will be one of only two locations to sell the official Rockies items. We expect fans will want a few keepsakes of this first season, and in anticipation of brisk sales, we've stocked the shelves with inaugural baseballs, bats and caps. And we'll also offer collectors items like sterling silver inaugural coins."
 ARA Services is the largest food service provider to stadiums and ballparks in America, serving Mile High Stadium, Chicago's Wrigley Field, Three Rivers Stadium in Pittsburgh, Atlanta's Fulton County Stadium, Ranger's Stadium in Arlington, Texas, and the highly acclaimed Oriole Park at Camden Yards in Baltimore. ARA will provide design and management services for food, beverage and novelty services at Coors Field.
 /delval/
 -0- 3/25/93
 /CONTACT: Christine Reimert of The Tierney Group, 215-732-4100, for ARA Services, or Mike Swanson of The Rockies, 303-764-3156/


CO: ARA Services; The Rockies ST: Colorado IN: LEI SU: PDT

LJ-MJ -- PH012 -- 9511 03/25/93 10:57 EST
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Publication:PR Newswire
Date:Mar 25, 1993
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