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APV's worldwide success.

APV's Worldwide Success

Families in the Soviet Union will soon be sitting down to a British breakfast but it will not be eggs and bacon, toast and marmalade. Yuri, Olga and the kids will be eating the West's quick early morning meal of the 1990's - a bowl of cornflakes.

In July APV Baker started-up the first of ten cereal plants at Borispol, near Kiev, in the Ukraine. It is part of an order worth 50m [pounds]. Each of the new plants will have an annual capacity of 5000 tons, representing a combined output of 100 million cereal packets a year.

Nine of the ten plants have been delivered and commissioning of the first of the new plants is now in progress, following a smooth installation period. They reflect increased consumer choice as well as another step in the Soviet Union's modernisation and restructuring of its entire food industry.

A number of the cereal plants are located at former vodka distilleries, a step designed to reduce alcohol consumption while continuing with grain processing at the sites.

These cereal plants were designed and made in APV Baker's factory at Peterborough, a site that has been in continuous use for food machinery manufacture for the last 90 years. Last year the site was sold to Rockwell, along with APV's printing machinery business, as part of the company's strategy of concentrating on its core businesses in the food and beverage industries.

Next year, APV Baker and its 750 Peterborough employees will move to a new site at Paston, Peterborough, where new offices, a state-of-the-art factory and a customer food process test centre are being built in a 30m [pounds] development. The site is on the ring road, allowing quick and easy access to the nearby Al main trunk road.

APV Baker have also won orders worth 11m [pounds], for dairy production plant, including six lines for dairies in the Moscow and Leningrad areas for the production of quark cheese. This concentrated sour milk product is particularly popular in the Soviet Union and will be consumed with breakfast cereals instead of the more usual milk, as in the West.

Processing lines are also being installed at two other dairies, at Kiev and Uglich, for the production of bacteriological cultures for use by the Soviet dairy industry in the production of quark, yellow cheese and yogurt-based products.

A number of the lines are being installed in collaboration with Westfalia Separators AG, the West German engineering group.

Soviet demand for quark is especially high in view of its nutritious value - a minimum of 20 percent solid non-fat content. The cheese is eaten both on cereals and dried fruits. Consumption of quark is at around 3.5 kg per capita per year, compared with 10 kg in most Western European countries.

If cereals and quark represent market developments in the East, what's new in the West? APV Baker have been quietly working on environmental issues for some years, notably in refrigeration.

The new semi-hermetic HallScrew 2100 compressor was designed to operate with ozone-friendly refrigerants. It has been extensively tested under normal supermarket conditions, resulting in several substantial orders from the retail field in the UK.

There are, in fact, thousands of HallScrew compressors at work in industry at large, that have given millions of hours of trouble- free operation. There is a minimum design life of 100,000 hours for all bearings and the star wheel is made from fibre-reinforced composites which are chemically inert and dimensionally stable at all operating temperatures and pressures. These mechanical properties give the material exceptionally high strength with very low wear.

In the early part of this year APV Baker received contracts valued at 5m. [pounds] for refrigeration equipment. Three of the largest frozen food manufacturers ordered ammonia systems for new factories. Each has large multi chamber cold stores requiring a central plant to provide chilling, freezing and air conditioning.

Cold stores were ordered by five different companies, including insulation and refrigeration plant scheduled for completion before the end of the year. In addition, modifications are being carried out to a number of distribution stores serving national retailers.

APV Baker has joined with the food industry in the search for solutions to current environmental and hygiene problems. Seminars have been held and presentations made to specific customers and trade associations within the cold storage, meat and dairy industries.

Technical bulletins have been published on the CFC issues. Collaboration with a food manufacturer regarding listeria has led to the manufacture of a new range of hygienic coolers. And uses for secondary refrigerants are being applied to areas never thought appropriate before.

Several new APV Baker developments were shown at the Interpack Exhibition in Dusseldorf in June, among them a pile pack creamer and the RF655 Electronic Flowpak wrapping machine.

The creamer has been specifically designed for stacking cream biscuits one of top of the other, two sandwiches high, for subsequent wrapping, normally in a pack containing from two up to six sandwiches. Giving the biscuit maker the option of producing small packs for vending and catering or larger ones for retail outlets, an added benefit of the pack style is the display of the patterned surface of the biscuit through windows in the wrapping material.

The creamer can be fed by hand or automatically with round, square or rectangular biscuits. A dedicated pump for each creaming stencil, independently controlled, makes an accurate deposit, reducing give-away. A collating and feeding device of new design couples directly to the wrapping machine. Nominal output a minute is 1600 sandwiches, or 800 stacked sandwiches or piles.

The first unit was sold to Hill Biscuits Ltd, a United Kingdom customer, but interest in the new equipment is high in the USA, where this presentation and pack style is very popular.

Also on display at Interpack was APV Baker's new production system for countlines. The range incorporates a new slab forming machine, and covers both confectionery and cereal bars.

A wide range of confectionery-based bar centres can be made, including nougat, caramel, fudge, fondant and jelly. Bars may consist of one or two layers of different products, and inclusions such as nuts or cherries can also be made.

Soft, chewy and baked granola bars can all be produced. Multi-layer bars are also possible, the layer being caramel for example.

The slab forming unit is offered in a range of self-contained roll assemblies with independent drives, in three different roll widths, which can be configured to meet many applications.

The slab former cools confectionery syrup by conducting heat to the drum so that it reaches the stage when it can support itself as a defined sheet, which is then further cooled in a tunnel cooler to a temperature suitable for slitting and guillotining.

With APV offering equipment for producing baked products of all kinds, chocolate, confectionery, cereals, all dairy foods, carbonated beverages, fruit juices, ready meals and associated refrigeration, automation and packaging, the company is aware of the food processing industry's needs in packaging and product handling for machinery and systems capable of operating at high speeds and efficiencies, with minimum product damage and operator intervention.

Now APV Baker has developed a range of flexible feeding systems. The pressureless feeder works without lugs, moving products to the wrapping machine at equal pitch, or in batches. As no product contact is made, delicate items such as ice cream bars, pizzas and gateaux can be handled with no product damage at all.

APV Baker Ltd's corporate office is at Westfield Road, Peterborough, tel: 0733 262000.

PHOTO : Artist's impression of their new offices, factory and test centre at Paston

PHOTO : Part of one of the five infant rusk plants in that APV Baker and United Biscuits have jointly being involved in supplying to China as part of a 7m. [pounds] contract. These plants became operational earlier this year and each one can produce up to 500kg of infant rusks per hour but they can make other biscuits
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Title Annotation:APV Baker
Publication:Food Trade Review
Date:Sep 1, 1990
Previous Article:50 Fichas Coleccionables.
Next Article:The changing face of the co-pack specialist.

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