Printer Friendly

APPLIX SIGNS EXCLUSIVE DISTRIBUTION PACT WITH JAPAN'S SECOND LARGEST SOFTWARE DISTRIBUTOR

 APPLIX SIGNS EXCLUSIVE DISTRIBUTION PACT WITH JAPAN'S
 SECOND LARGEST SOFTWARE DISTRIBUTOR
 WESTBORO, Mass., Aug. 19 /PRNewswire/ -- Applix Inc., of Westboro, and K.K. Ashisuto, Japan's leading supplier of software products, today announced the signing of an exclusive distribution agreement. Under the agreement, K.K. Ashisuto will sell Applix's Aster-x(tm) workgroup productivity software into Japan's $4 billion UNIX workstation market, one of the fastest-growing UNIX market segments in the world.
 Aster-x is the first workgroup productivity software package to be sold by K.K. Ashisuto for the Japanese UNIX marketplace.
 The pact is expected to generate more than $15 million in revenues during the next five years for Applix, a leading developer of workgroup productivity software for UNIX and open systems computing. The agreement underscores Applix's commitment to develop distribution channels overseas for its workgroup software products by forging strategic alliances with key distributors such as K.K. Ashisuto.
 "Until now, workgroup productivity software was virtually unavailable for the Japanese UNIX workstation market, which represents about 20 percent of the worldwide UNIX market. With this agreement, that scenario changes," said Jit Saxena, president, chief executive officer and founder of Applix. "It's a win-win situation for everyone -- Applix, K.K. Ashisuto and the market.
 "Applix is expanding its market penetration worldwide by teaming with distributors that have significant presence in their own countries. Signing with K.K. Ashisuto is a major step forward for us in the right direction for penetrating the Japanese market," Saxena said.
 Tsutomu Koma, division manager of K.K. Ashisuto's Personal Software Division, said, K.K. Ashisuto has established an outstanding reputation in Japan by providing customers with top quality products from companies such as Computer Associates, Oracle and Dun & Bradstreet. We see Aster-x as a product of equal caliber and one that creates a powerful workgroup productivity environment under UNIX, a popular operating system in Japan. There's significant growth potential for Aster-x in our country, and we intend to capitalize on it." Aster-x Features Aster-x is a robust suite of workgroup applications and tools that offers users the ability to create, edit and share information in text, graphical or multi-media formats across networks of UNIX and X-based workstations. It is used by companies in more than 20 countries and comes in English, French, Italian and German translations.
 Available on all major UNIX platforms, Aster-x offers advanced word processing, integrated graphics, and optional spreadsheet, mail and filter packs for easy import and export of files. Aster-x flexibility is markedly enhanced by its extension language facility (ELF), which users can employ to easily customize Aster-x and integrate or live link it with a wide variety of third-party products.
 K.K. Ashisuto, headquartered in Tokyo, is the second largest publisher and distributor of computer software packages in Japan. With revenues of 16 billion yen ($125 million U.S.) in 1991, K.K. Ashisuto distributes products through a direct sales force to large accounts, consultants and developers, smaller organizations, retail stores and other channels as well as to individuals.
 Applix Inc., based in Westboro, Mass., is the leading developer and worldwide supplier of UNIX(tm) and X-windows-based workgroup productivity software. Its products are sold in Fortune 2000 companies, leading universities and many international organizations. Customers include McDonnell Douglas, Federal Express, General Electric, Xerox, General Motors, Motorola, Bell Atlantic and Solomon Brothers.
 -0- 8/19/92
 /CONTACT: Amy Weinstein of Applix 508-870-0300 (ext. 388); Tsutomu Koma of K.K. Ashisuto, 81-44-951-5651 in Tokyo; or Mary Maguire of Rourke & Company, 617-267-0042, for Applix/ CO: Applix, Inc.; K.K. Ashisuto ST: Massachusetts, Tokyo IN: CPR SU: CON


CH -- NE002 -- 1217 08/19/92 08:58 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Aug 19, 1992
Words:603
Previous Article:DEB SHOPS REPORTS SALES AND NET INCOME FOR SIX MONTHS AND SECOND QUARTER
Next Article:PERRIGO COMPANY REPORTS RECORD 4TH-QUARTER AND FISCAL-YEAR RESULTS
Topics:


Related Articles
ACCLAIM AND POLYGRAM SIGN DISTRIBUTION AGREEMENT; PHILIPS DIVISION TO DISTRIBUTE ACCLAIM SOFTWARE IN UNITED KINGDOM
BANCA POPOLARE DI BERGAMO SIGNS AGREEMENT WITH APPLIX VALUED AT MORE THAN $1 MILLION
INTERGRAPH ADOPTS ASTER-X AS CORPORATE OFFICE SOFTWARE SOLUTION
MERISEL SIGNS AGREEMENT TO DISTRIBUTE ASTERX WORKGROUP PRODUCTIVITY SOFTWARE FROM APPLIX
IMAGE ENTERTAINMENT SIGNS EXCLUSIVE MULTI-YEAR DISTRIBUTION AGREEMENT FOR THE ACCLAIMED CRITERION COLLECTION
APPLIX INC. SIGNS AGREEMENT WITH INGRAM MICRO TO DISTRIBUTE ASTER-X WORKGROUP PRODUCTIVITY SOFTWARE
MERIT SOFTWARE INC., SIGNS NORTH AMERICAN PUBLISHING, AND INTERNATIONAL LICENSING AND DISTRIBUTION AGREEMENTS
Neostar signs NewMedia Express.
Preview Systems and Sony Marketing (Japan) Inc. Team to Link Japan To Preview's Global Network for Electronic Software Distribution.
Random samples: companies.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters