APPLIX REPORTS RECORD GROWTH WITH ASTER-X REVENUES MORE THAN DOUBLING IN 1992; COMPANIES GROWTH REFLECTS PARADIGM SHIFT TOWARD CLIENT/SERVER
WESTBORO, Mass., Feb. 8 /PRNewswire/ -- Applix, Inc. today announced that 1992 represented its most profitable year since the company was founded in 1983. Revenues for Aster-x more than doubled from calendar year 1991 to 1992. Applix attributes its success to the market's response to its software product Aster-x , a new senior management team, and a broadened international distribution strategy. Aster-x offers a complete suite of adaptive applications on the client-side as well as a powerful scripting language to access data that resides on the server side -- such as database information. By supplying adaptive applications on the front-end of a powerful macro engine, Aster-x may be custom tailored to suit any desktop, workgroup, or enterprise. The suite of Aster-x applications is defined as being adaptive because of its appearance, performance, or functions can be customized to suit the exact specifications of any desktop, workgroup, or enterprise. The Aster-x architecture can also adapt to seamlessly integrate or live link with other applications or data that reside on a client/server network. The key to the success of Aster-x according to Applix's president Jit Saxena, is that it is the only enabling technology satisfying the explosive demand for adaptive, client/server solutions. "In a rightsizing scenario, corporate computing sites are looking for software to improve methods of accessing, sharing, and presenting information. With Aster-x , all their objectives are met," said Saxena.
Number of Licenses Triple in 1992
According to Saxena, there is a direct correlation between the current market trend of downsizing or rightsizing and the dramatic increase in the number of Aster-x licenses issued. Applix tripled the number of licenses issued in 1992 over 1991. The current worldwide user base exceeds 30,000. Applix forecasts continued rapid growth in 1993 derived from new Aster-x customers and an expanding client/server software product line.
Key Distributors Worldwide Play An Important Role in Aster-x Growth
Based on increased demand from resellers in 1992, Applix also signed agreements with Merisel and Ingram Micro to distribute to Aster-x. Though joint sales and marketing programs to promote Aster-x's adaptive applications and its macro scripting language, the Extension Language Facility (ELF), in less than 6 months Aster-x was named one of Merisel's top five UNIX applications. With ELF, the suite of Aster-x applications -- Words, Graphics, and Macros, plus options for Spreadsheets, Mail, and Filters -- can be customized to meet the requirements of any desktop, workgroup, or enterprise. ELF allows resellers and integrators to build entire applications, create front-ends to other applications, automate repetitive tasks, integrate or live-link Aster-x to external data sources, and design unique graphical user interfaces. Resellers worldwide have successfully employed Aster-x as a means of extending value-added products, services, and support to an expanded client/server user community. Additionally, Applix signed an exclusive distribution agreement with K.K. Ashisuto, Japan's second largest software distributor. Aster-x, the first UNIX-based client/server application software product to be sold by Ashisuto, is expected to generate more than $15 million dollars in sales in the next 5 years. Ashisuto plans to target Japanese workstation users -- which represent 20 percent of worldwide workstation sales.
Aster-x Installations Highest In Client/Server-Based Vertical Markets
"Aster-x is a completely customer driven product. Through strategic relationships with key customers in the financial, telecommunications, and manufacturing industries, we've been able to establish Aster-x as a de facto standard in hundreds of top accounts in these markets," said Saxena. Aster-x has large installations in vertical markets that are moving to a client/server model. In the telecommunications market, customers include NYNEX, Bell Atlantic, and Page Net; in the financial services market, customers include Fidelity Investments, Banca Populare Di Bergamo, and Salomon Brothers; in the services and manufacturing markets, customers include GE, McDonnell Douglas, and Federal Express. Additionally, Applix's federal office based in Washington D.C. worked with several government contractors, such as Computer Sciences Corporation and GTE Federal Systems, on multi-million dollar contracts in 1992. CSC is using Aster-x to build a massive computer information system known as the Joint Computer -Aided Acquisition and Logistic Support (JCALS) systems. JCALS will link 245 armed services and defense logistics sites, nationwide. CSC was awarded the $744.2 million contract from the DoD. The second award, the Joint Staff Automation for the nineties (JSAN), was awarded to GTE Government Systems. GTE is using Aster-x to modemize the Joint Chiefs' data processing infrastructure by providing improved capabilities for worldwide information analysis and communications. Although the contract is for an indefinite quantity, as many as 1,800 to 2,000 seats could be ordered this year. The JSAN contract has a potential value of $91.6 million.
New 1992 Executive Team Drives Aster-x's Growth and Success
Applix, one of the first companies to develop and manufacture UNIX- based client/server software for commercial use, added several key positions during the calendar year 1992. Applix named D.J. Long, vice president of marketing; Craig Cervo, vice president of research and development; Patrick J. Scannell, Jr., chief financial officer; Barry Watts, managing director of the new Applix UK subsidiary; and Christian Wissman, managing director of the new Applix France subsidiary. Barry Zane was appointed vice president of technology. Applix grew from 67 employees to 92 employees in 1992, and has an aggressive hiring strategy planned for 1993. Applix, Inc., based in Westboro, Mass., is the leading developer and worldwide supplier of applications and tools for client/server enterprise computing. Its premier product Aster-x allows users to access, share, and present information across networks of workstations, PC's and Macintoshes. Available for Sun SPARCstations, Digital OSF/1, IBM RS/6000, HP 9000 Series, Silicon Graphics IRIS Series, 88Open Certified systems, SCO UNIX, UNIXWARE, and most other UNIX workstations and X-terminals, Aster- x is sold through a direct U.S. salesforce, wholly-owned subsidiaries in the United Kingdom and France, and through domestic and international resellers and distributors. With tens of thousands of users worldwide, Aster-x is considered the de facto standard office application by many Fortune 1000 companies, government agencies, universities, and international organizations. ---- NOTE: Applix is a registered trademark of Applix, Inc., Aster-x is a trademark of Applix, Inc. All other product names and company names are trademarks or registered trademarks of their respective companies. -0- 2/8/93 /CONTACT: Amy Weinstein of Applix, Inc., 508-870-0300, ext. 388, or Mary Campbell of Rourke & Company, 617-267-0042, for Applix/
CO: Applix Inc. ST: Massachusetts IN: CPR SU:
CH -- NE006 -- 3966 02/08/93 10:00 EST
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|Date:||Feb 8, 1993|
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