APPLICON ANNOUNCES MAJOR CAMPAIGN TO PROVIDE 'HETEROGENEOUS COMPUTING'
ANN ARBOR, Mich., April 9 /PRNewswire/ -- Applicon announced today an aggressive program to make its software available on a wide range of computer systems. The campaign includes an innovative technology transition initiative, the launch of Applicon's Bravo(R) design automation software on Digital Equipment Corporation's (NYSE: DEC) Alpha computers, and a major development effort which will achieve complete hardware platform independence. "One of the main objectives of our five-year product plan is to allow our customers to run our software on all industry-standard computers," Brad Morley, president of Applicon, said. "This means more than just running on multiple platforms; it means providing what we call 'heterogeneous computing.' While many of our competitors run on multiple platforms, none provide truly transparent heterogeneous computing. Customers require the ability to employ different computer systems, even PCs, and have data transparently available on all platforms." Applicon is launching its technology transition initiative, called BravoNow, to help customers take advantage of its new, critically acclaimed software release, Bravo Version 4. BravoNow includes four programs that provide Applicon's customers substantial hardware discounts and significant flexibility to invest in the strongest workstations for Version 4. -- LeaseNow protects customers against technology obsolescence through a "technology lease." Customers can establish a monthly lease payment, and Applicon will take responsibility for regularly upgrading their hardware platforms to keep them on the leading edge of computing technology. -- AlphaNow allows customers to run Bravo on current Digital workstations with a no cost upgrade to Alpha workstations when Bravo is available on the platform at the end of the year. This enables customers to make a smooth transition and obtain significant savings on Digital's breakthrough computing technology. -- OpenNow allows users to be able to run Bravo on industry-leading platforms as client workstations. With OpenNow, users can run Version 4 on Hewlett-Packard, and other workstations. -- MigrateNow is another transition program for Applicon users to trade in hardware for the latest VAXstation and DECstation hardware. Discounts with this program are as high as 25 percent over Digital's normal trade-in allowances. According to Morley, the primary objective of BravoNow is to help customers transition easily to Applicon's unique heterogeneous computing environment. "We are committed to protecting the customers' investment in databases, design technology, training, and hardware," he said. "As we evolve our technology, we need to ensure that our customers grow with it." Applicon's goal to become hardware independent also includes a major development project involving hundreds of engineers who are working to move Bravo to the industry-leading platforms staring in 1994. Hewlett- Packard workstations are the first that Applicon plans to support. After Hewlett-Packard, the company plans to move Bravo rapidly to other computers. In addition, by the end of this year, Applicon will also offer Bravo on Digital Equipment Corporation's Alpha. The Alpha AXP(TM) single-chip implementation provides higher performance and improved reliability at a significantly lower cost than its competitors. Alpha is the result of Digital's 12-year investment in research and design. Morley said, "Alpha is the industry's fastest 64-bit RISC implementation and Digital's computing environment for the 21st century. It offers Bravo users the best implementation for fast application run time and exceptionally efficient access to large databases -- great advantages for today's competitive engineering operations." Applicon's aggressive efforts to make its solution available on multiple platforms have been fueled, in part, by the overwhelming demand for its latest software release, Bravo Version 4. "Customer response to Version 4 and its innovative Dynamic Modeling(TM) technology have been tremendous," said Morley. "Our volume of leads and the demand for product demonstrations have never been higher." According to Morley, Applicon is making big strides on the product front as well. In late June, the company will issue another Bravo release that includes major enhancements to its modeling and manufacturing solutions. "We plan to claim technological leadership in design automation," he said. "Our five-year product plan is to introduce a succession of technological advancements that will change the paradigm of CAD/CAM from geometry-driven to engineering-driven design." Applicon is a subsidiary of Schlumberger Technologies, a division of the $6 billion, multinational Schlumberger Limited (NYSE: SLB), which has more than 53,000 employees operating in 75 countries on every continent. Schlumberger has a $407 million global research and development network with facilities in North America, Europe and Asia. Applicon is a leading supplier of mechanical design automation software and services that shorten its customers' product development cycles and improve their productivity. Its customers, which span virtually every industry include AT&T, BFGoodrich, Buehler, Eaton, Fisher Controls, Ford, Koenig & Bauer, Procter & Gamble, Talbot and Westinghouse. Bravo is a registered trademark of Applicon, Inc. Dynamic Modeling is a trademark of Applicon, Inc. Alpha XP is a trademark of Digital Equipment Corporation. -0- 4/9/93 /CONTACT: Judy Evola of Applicon, Inc., 313-995-6016/ (SLB DEC)
CO: Applicon, Inc.; Digital Equipment Corporation ST: Michigan IN: CPR SU: PDT
DH -- DE001 -- 4519 04/09/93 10:07 EDT
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|Date:||Apr 9, 1993|
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