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APPLE WIRELESS MESSAGING SERVICE DELIVERED BY MOBILECOMM TO BRING WIRELESS COMMUNICATION TO NEWTON USERS

 CUPERTINO, Calif., Oct. 5 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today announced that the Apple Wireless Messaging Service delivered by MobileComm is expected to be available beginning Oct. 18, 1993, to users of the Newton MessagePad communications assistant and other Newton products created by licensees of Newton technology. This service allows Newton customers in the United States to receive wireless messages through the paging network provided by MobileComm, a subsidiary of BellSouth Corp. (NYSE: BLS).
 The Newton Messaging Card, a lightweight credit card-sized receiver which can be inserted into the Newton's PCMCIA slot, enables the messaging service. With the Messaging Card, Newton users are able to receive postcard-length messages just as one would receive a page, either from an operator, from a text messaging keyboard terminal, or from a personal computer with a modem and messaging software. The Messaging Card is designed to receive messages both when inserted into -- or disengaged from -- the Newton device.
 "The introduction of this service underscores the robust communication capabilites of Newton Intelligence," Gaston Bastiaens, vice president and general manager of Apple's Personal Interactive Electronics (PIE) Division, said. "With this service, people will be able to stay in touch -- effortlessly -- with their office, home, and colleagues."
 "MobileComm is proud to be working with Apple to deliver wireless technology to the Newton," said Steve Pazian, MobileComm president and chief operating officer. "MobileComm has always been a leader in the paging field and has looked to partner with companies like Apple which share our vision of the meeting the needs for communications mobility and flexiblity."
 Users are expected to be able to choose between nationwide, regional, city-by-city or local coverage.
 The nationwide and regional coverage options are expected to include 550 cities in the United States. Nationwide coverage is designed to enable subscribing Newton users to receive messages throughout the United States, and while visiting other countries where MobileComm currently operates, including Canada, the Virgin Islands and Puerto Rico. Regional coverage is designed to allow users the flexibility to choose a broad geographic area of the United States, such as the northeast, southeast, midwest, west or pacific regions. City-by-city coverage, which is planned to be available in the same markets as nationwide coverage, allows users the flexibility to move coverage from city to city. Local coverage, which frequently encompasses the central business district as well as outlying suburban areas, is expected to be available in many major markets throughout the United States.
 The monthly service fee for Apple Wireless Messaging Service is expected to range from approximately $21.00 for standard local coverage to approximately $83.95 for standard nationwide coverage. Customers will also have the option to rent a Messaging Card bundled with one of the four coverage options. Monthly fees for the rental card and service will range from about $35 for standard local coverage to about $99.95 for standard nationwide coverage.
 The Newton Messaging Card is expected to be available starting mid-October at computer retailers and consumer electronics stores across the United States, at an approximate price of $229. Details on how to activate the Apple Wireless Messaging Service will be included with the Messaging Card.
 The launch of the Newton Messaging Card and the Apple Wireless Messaging Service delivered by MobileComm is the second phase in the nationwide introduction of Apple's Newton technology. The Newton MessagePad, a handheld communications assistant that allows people to gather, manage, and share information through many communications methods available to us today, was introduced in early August 1993, at the MacWorld Expo in Boston, and shipped nationwide on Labor Day.
 Licensees and Partners
 Industry support for the Newton platform continues to gain momentum. At the recent UK launch of the Newton MessagePad on Sept. 16, 1993, Alcatel, British Telecom, Deutsche Telekom and GEC Plessey Semiconductors announced their support of the Newton platform. These companies join Ameritech, ARM, Bell South, Cirrus Logic, LSI Logic, Matsushita Electronics, Motorola, Sharp, Siemens/Rolm and US West in the growing family of companies which have lined up behind Apple's Newton technology.
 Major Corporations
 The Newton MessagePad has received notable endorsements from some major institutions and corporations. Coca-Cola, Monsanto, American Express, ProMED and others are implementing plans to incorporate Newton technologies into their information systems strategies.
 Developers and Applications
 In excess of 1,500 Newton development systems (NTK) have been sold throughout the world. Since the Boston introduction many developers have already announced and demonstrated applications for the Newton MessagePad.
 Connectivity
 The Newton Connection Kit for Macintosh, which Apple shipped earlier in September, enables information to be synchronized and updated automatically between the Macintosh and the Newton MessagePad when the two are connected. Newton developers are provided with interfaces which enable them to take advantage of the "Smart Synchronization" technology employed by the kit, allowing third-party Newton applications to have full connectivity with the desktop environment. Apple intends to introduce the Newton Connection Kit for Windows in the near future.
 The MessagePad is the first in a family of products based on Newton technology: others will be introduced in the future by both Apple and its licensees.
 Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets personal computer, server and personal interactive electronic systems for use in business, education, home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries across the world.
 MobileComm, a BellSouth company headquartered in Jackson, Miss., operates in all 50 states and has provided paging and voice messaging service in 550 markets for almost 25 years. The company and its affiliates have over 1.3 million pagers in service across the United States, Canada, Puerto Rico and the Virgin Islands.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks, and Newton, MessagePad, are trademarks of Apple Computer, Inc.
 -0- 10/4/93
 /CONTACT: Emma Bufton of Regis McKenna Inc., 408-974-1856, for Apple/
 (AAPL BLS)


CO: Apple Computer Inc.; BellSouth Co. ST: California IN: CPR SU: PDT

PK -- SJ001 -- 8698 10/05/93 08:16 EDT
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