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APPLE WINS TOP AWARDS FROM BYTE MAGAZINE; POWERPC 601 CHIP, QUADRA 840AV AND NEWTON TECHNOLOGIES TAKE TOP AWARDS

 CUPERTINO, Calif., Jan 4 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) has once again received recognition for superior technology. A host of Apple products and technologies have been bestowed awards by BYTE Magazine for their innovation and setting new levels of performance and functionality within the computer industry. Three Apple products -- the PowerPC 601 chip, co-developed with IBM and Motorola, along with the Apple Macintosh Quadra 840AV and Newton Intelligence technology -- were selected for the magazine's highest award, the 1993 BYTE "Award of Excellence." In addition, the Powerbook 165c was awarded the 1993 BYTE "Award of Distinction," while ColorSync and the Macintosh Centris 650 and 660AV systems and were awarded the 1993 BYTE "Award of Merit."
 "We are dedicated to maintaining our position on the cutting edge of technology while meeting customers' demands for price and performance," said Ian Diery, executive vice president and general manager of Apple's Personal Computer Division. "These awards reaffirm our commitment to bring the most innovative technology to the marketplace. We are extending the Macintosh platform, and providing countless new communications possibilities for our customers and developers. Once again, Apple is raising the industry standard in personal computing and is acknowledged by the industry in doing so."
 BYTE Magazine's annual awards are given to computer-related products that represent important breakthroughs in innovation. Using a nomination and voting process, BYTE editors and licensees around the world rated computer products and technologies based on their level of innovation, price/performance and market impact.
 In receiving the BYTE Magazine "Award of Excellence" the Macintosh Quadra 840AV was not only hailed as the most "fully featured personal computer ever made," but praised for its compatibility, speed and video and speech technologies as well. The PowerPC 601 chip was cited as one of the "most significant technologies to appear in this decade," and Newton Intelligence operating system was commended for its ground-breaking advances in mobile computing and for being a strong foundation on which to continue advances in communications and computing.
 BYTE Magazine's "Award of Distinction" was given to the Macintosh PowerBook 165c for combining high performance design with a technically innovative color display at a less expensive price than PC notebooks with active-matrix screens. The Macintosh Centris 650 and 660AV and were recognized with BYTE's "Award of Merit" as a great value by offering excellent performance at a low price. ColorSync was also given BYTES's "Award of Merit" for its achievement in color matching and its success in getting the same colors from a scanned image onto a printed document.
 The BYTE Magazine awards continue a distinguished list of commendations recently awarded to Apple. Recent Newton awards include "Product of the Year" from Fortune Magazine, Editors' Choice Award for "Most Promising Portable" by PC LapTop Computers Magazine and Reseller Management Magazine's "Best-To-Sell Products of the Year," and "Most Innovative Product of the Year" in their 1993 Readers' Choice Awards. The Newton MessagePad also won two awards in Germany, the "1993 Award of the Most Promising Product and Technology" by MACWELT and the "1993 Product of the Year" award by DM Magazine.
 Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets personal computer, server and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries.
 NOTE: Apple, the Apple logo, Macintosh, and Macintosh Quadra are registered trademarks, and Newton is a trademark of Apple Computer Inc. PowerPC and PowerPC 601 are trademarks of International Business Machines Corp.
 -0- 1/4/94
 /CONTACT: Betty Taylor of Apple Computer, 408-974-3983/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

TM -- SJ003 -- 8762 01/04/94 08:38 EST
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Date:Jan 4, 1994
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