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APPLE USA UNVEILS COMPUTER TRADE-IN PROGRAM FOR U.S. CUSTOMERS

 APPLE USA UNVEILS COMPUTER TRADE-IN PROGRAM FOR U.S. CUSTOMERS
 CUPERTINO, Calif., Feb. 25 /PRNewswire/ -- The Apple USA division of Apple Computer Inc. (NASDAQ: AAPL) today unveiled The Apple Exchange Program, a new trade-in program which is designed to help customers upgrade their computer equipment more easily. The program is targeted to business and institutional customers.
 Under the terms of an agreement between Apple USA and Electro Rent Corp. E.S.D., a large third-party remarketer, Apple Authorized Resellers can now offer cash to customers who trade-in selected Macintosh and MS-DOS-compatible computers and laser printers when purchasing new Apple equipment. Trade-in dollars must be applied toward the purchase or lease of new Apple equipment.
 "The Apple Exchange Program is a real benefit to our U.S. business and institutional customers, who are faced with an increasingly saturated replacement market," said Michael Dionne, senior vice president of sales, Apple
USA. "Electro Rent E.S.D. is providing resellers with a program that is very flexible and professionally run. And, since it is one of the major rental companies, Electro Rent E.S.D. can handle large quantities and multiple CPU platforms."
 The Apple Exchange Program provides resellers and other Apple solutions partners the flexibility to offer trade-ins. Electro Rent E.S.D., will post a monthly price schedule via the AppleLink electronic mail system, which resellers can use to provide a quote for most transactions.
 The monthly pricing schedules can be used to quote trade-in values for between 10 and 100 units. For smaller or larger transactions, resellers must obtain customized quotes from Electro Rent E.S.D.
 "We've tried to make this program as easy to use as possible," said Les Evans, president of Electro Rent E.S.D. "In addition to the monthly pricing information that resellers will get, we can work directly with the customer once the transaction is completed. We can provide pick up and warehousing services for the trade-in equipment, and we can also pay out directly to the customer, if the reseller wants us to do so."
 Eligible trade-in equipment under the Apple Exchange Program includes selected Apple, Compaq, and IBM computers in addition to Hewlett-Packard laser printers.
 To obtain the name of the nearest Apple Authorized Reseller, Apple customers may call 800-538-9696.
 -0- 2/25/92
 /NOTE: Apple, the Apple logo, AppleLink and Macintosh are registered trademarks of Apple Computer Inc.
 /CONTACT: Betty Taylor of Apple Computer Inc., 408-974-3983; or Patricia Kinley of Kinley Communications, 408-974-5453/
 (AAPL) CO: Apple Computer Inc. ST: California IN: CPR SU:


CH -- LA016 -- 2377 02/25/92 13:04 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 25, 1992
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