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APPLE USA SIGNS MERISEL AND TECH DATA FOR SOFTWARE DISTRIBUTION

 APPLE USA SIGNS MERISEL AND TECH DATA FOR SOFTWARE DISTRIBUTION
 CAMPBELL, Calif., Sept. 28 /PRNewswire/ -- The Apple USA division of Apple Computer, Inc. (NASDAQ: AAPL), today announced the authorization of Merisel, Inc. and Tech Data Corp. for distribution of selected software products to U.S. resellers. These authorizations further expand Apple's software sales through distributor channels following Apple's authorization of Ingram Micro, Inc. last May.
 Beginning in October, Merisel and Tech Data will distribute eight Apple software products including, Macintosh System 7 Group and Personal Upgrade Kits, At Ease software, Macintosh PC Exchange, the QuickTime Starter Kit, AppleTalk Remote Access, AppleShare Server 3.0 software and the newly released Apple Font Pack.
 "The addition of Merisel and Tech Data rounds out Apple's software distribution strategy by providing software resellers and dealers with broad access, convenience and availability," said Mike Dionne, Apple USA Sr. Vice President, Marketing Operations. "Due to the outstanding performance by Ingram Micro over the past five months, Apple's expanded software distribution strategy has been a tremendous success. We're looking forward to multiplying this success with the complementary strengths of Tech Data and Merisel."
 The selected software products to be made available through the new software distribution program include direct telephone support from Apple.
 Both Macintosh PC Exchange and the QuickTime Starter Kit come bundled with one-year of telephone support. Apple offers 90 days of direct support for each of the following products: AppleTalk Remote Access, AppleShare Server 3.0 and the System 7 Personal Upgrade Kit. The System 7 Group Upgrade Kit comes bundled with180 days of telephone support.
 Apple Computer, Inc., a recognized leader in innovative personal computer products, is a leading supplier to consumer, education, business and government markets in the U.S. Apple utilizes a network of multiple distribution channels in the U.S. to serve its broad base of customers, including 1,700 computer specialty stores and computer superstores; over 1,800 retail consumer outlets; Apple education sales consultants in the K-12 market; and campus resellers in higher education and government resellers.
 In addition, Apple solutions are available through value-added resellers, systems integrators, independent systems vendors and consultants.
 -0- 9/28/92
 /EDITOR'S NOTE: Apple, the Apple logo, Macintosh, AppleTalk and


AppleShare are registered trademarks and System 7 and QuickTime are trademarks of Apple Computer, Inc./
 /CONTACT: Lisa Byrne of Apple Computer, Inc., 408-862-5154, or Michelle Soleau of Regis McKenna, Inc., 415-354-4465, for Apple Computer/
 (AAPL MSEL TECD) CO: Apple Computer, Inc.; Merisel, Inc.; Tech Data Corp. ST: California IN: CPR SU:


BR -- NYON3 -- 3814 09/28/92 08:16 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 28, 1992
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