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APPLE USA ROLLS OUT 'THE EASY WAY' PROMOTION

 APPLE USA ROLLS OUT 'THE EASY WAY' PROMOTION
 CAMPBELL, Calif., Oct.15 /PRNewswire/ -- The Apple USA division of


Apple Computer Inc. (NASDAQ: AAPL) today announced "The Easy Way" promotion designed to provide greater value to Apple Macintosh computer business customers during the peak buying season of the year. The program, administered through participating Apple authorized resellers, offers special incentives on software solutions purchased in conjunction with select Macintosh computers in the United States.
 The Easy Way promotion, which runs through Jan. 3, 1993, is geared to the needs of business customers who are Macintosh and MS-DOS users, and first-time computer buyers.
 The promotion includes The Easy Way software bundle of Lotus 1-2-3 for Macintosh, WordPerfect for Macintosh, Universal SoftPC and AccessPC for up to $1,000 off their combined suggested retail prices when purchased in conjunction with any Macintosh computer, except the Macintosh Performa line. The bundle is designed for users looking for the ability to share files and data between Macintosh and MS-DOS computers, as well as run MS-DOS programs on the Macintosh.
 "Apple understands the need of compatibility among our business customers. This software bundle will allow customers to exchange information effortlessly between their Macintosh and most MS-DOS computers," said Bruce Mowery, director, Business Markets Division, Apple USA.
 In addition to The Easy Way bundle, customers may choose between two finance programs and a trade-in option also available through participating Apple authorized resellers:
 -- Apple Credit Card: Qualified customers may receive the Apple Credit Card, which allows them to purchase a qualifying Macintosh computer under Apple's 90 Day Same as Cash offer.
 -- Apple Business Lease: Customers may qualify for a lease during the promotional period that requires no money down, no security deposit and no payments for 30 days.
 -- Apple Exchange Program: Customers may exchange their used Macintosh, IBM or Compaq computers that have a cumulative trade-in value of at least $1,000 toward the purchase of new Macintosh technology.
 The Apple Credit Card and the Apple Business Lease also apply to Macintosh compatible software, Apple peripherals, training and AppleCare purchased on the same invoice as the Macintosh computer.
 The Easy Way promotion will be nationally supported through an advertising campaign: "Choose The Easy Way. Choose Apple." Media will consist of print, radio and direct mail.
 See participating authorized Apple resellers for complete terms and conditions. To locate a local dealer, call 800-538-9696.
 NOTE: Apple, the Apple logo and Macintosh, are registered trademarks of Apple Computer Inc. AppleCare is a registered service mark of Apple Computer, Inc. Performa is a trademark of Apple Computer Inc. AccessPC, SoftPC are registered trademarks of Insignia Solutions Inc. Lotus and 1-2-3 are registered trademarks of Lotus Development Corp. WordPerfect is a registered trademark of WordPerfect Corp. IBM is a registered trademark of International Business Machines Corp. Compaq is a registered trademark of Compaq Computing.
 -0- 10/15/92
 /CONTACT: Stacey Byrnes of Apple Computer, 408-974-6076/
 (AAPL) CO: Apple Computer Inc.; Apple USA ST: California IN: CPR SU:


TM -- SJ002 -- 0448 10/15/92 12:49 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 15, 1992
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