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APPLE USA BROADENS LEASE FINANCE OPTIONS FOR U.S. CUSTOMERS; SPECIALIZED LEASES DEVELOPED FOR LARGE BUSINESSES

 APPLE USA BROADENS LEASE FINANCE OPTIONS FOR U.S. CUSTOMERS;
 SPECIALIZED LEASES DEVELOPED FOR LARGE BUSINESSES
 CUPERTINO, Calif., Feb. 3 /PRNewswire/ -- The Apple USA division of Apple Computer Inc. (NASDAQ: AAPL) announced today that it is broadening its lease financing offerings in the U.S. As a part of the expanded program, Apple USA has selected GE Capital Computer Leasing to market and administer the Apple Corporate Lease targeting large business customers. The new program will complement an enhanced Apple leasing program for small and medium businesses through Dana Commercial Credit (DCC).
 The goal of Apple's enhanced lease finance program is to increase the lease options available to Apple's U.S. customers, as well as provide new lease sales opportunities for Apple Authorized dealers and other solutions partners.
 "Through GE Capital Computer Leasing and the Apple Corporate Lease, we will now be able to offer large corporate customers a number of flexible new options, including one allowing corporations to include mainframes and Macintosh computers on the same master lease," said Mike Hampton, Apple USA Financial Services manager. "The new leasing agreement provides Apple with a strategic tool in support of its efforts to increase market share."
 GE Capital Computer Leasing, an expert in the large business arena, will provide a number of large business leases, including leases that may qualify for operating lease status. The company will also offer additional services such as asset management and brokerage and trade- in services for existing equipment.
 Under the agreement, GE Capital Computer Leasing sales representatives will call on Apple's targeted accounts as well as their own customer base to market and sell the new lease option.
 Products leased under the Apple Corporate Lease program will be fulfilled through the Apple resellers selected by the large business customers. GE Capital Computer Leasing sales personnel will also work jointly with Apple's resellers who focus on corporate customers to help them determine the lease financing option that best meets their customers' needs.
 "GE Capital Computer Leasing will broaden the opportunities for large customers to acquire Apple equipment," said D. Jay DiMarco, director of Acquisitions and Vendor Programs at GE Capital Computer Leasing. "We will support Apple resellers in their sales and marketing efforts through training, creative lease programs, collaborative sales efforts and collateral." Dana Offering Enhanced Program
 In addition to the new corporate lease option, Apple announced an enhanced relationship with Dana Commercial Credit, which continues to provide lease finance promotions focused on the small- and medium- sized business market. DCC markets and sells a capital lease, the Apple Business Lease. DCC will offer expanded geographic coverage as part of the enhanced program, and has increased both the number of field sales reps promoting Apple product and added additional telemarketing personnel to its staff.
 "DCC is a specialist in small and medium business leasing," noted Hampton. "They are also experts in developing customized lease financing programs for franchisers and company-owned resellers, many of which have lease financing programs that are backed by Dana."
 -0- 2/3/92


Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer, Inc.
 /CONTACT: Betty Taylor of Apple Computer, Inc., 408-974-3883/ or Patricia Kinley of Kinley Communications 619-943-9059/
 (AAPL) CO: Apple Computer Inc.; GE Capital Computer Leasing ST: IN: CPR SU: CON


RM -- SJ006 -- 5981 02/03/92 08:17 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 3, 1992
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