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APPLE USA ANNOUNCES APPLECARE PROMOTION

 APPLE USA ANNOUNCES APPLECARE PROMOTION
 SAN FRANCISCO, Jan. 13 /PRNewswire/ -- The Apple USA division


of Apple Computer Inc. (NASDAQ: AAPL) today announced a special promotion for purchasers of AppleCare extended service programs. AppleCare is Apple's comprehensive nationwide extended service agreement covering repair costs for problems arising from defects in materials and workmanship.
 Beginning January 20, 1991, when purchasing AppleCare customers will receive rebates of $25 to $50 on selected Apple Computer products or the option of deferred billing for AppleCare for one year. Billing begins when the warranty becomes effective, if customers use the Apple Credit Card to purchase an AppleCare extended service program. The program runs through Sept. 30, 1992.
 To participate in the rebate offer, customers must purchase AppleCare within 30 days after buying the qualifying products. For deferred billing, customers must use the Apple Credit Card to purchase AppleCare.
 "Our research shows that customers who purchase AppleCare have high levels of customer satisfaction," said Morris Taradalsky, Apple's vice president Service and Support. "Through this promotion, new buyers can plan ahead for a fixed maintenance cost and receive either a rebate or deferred billing."
 The $25 rebate is available to customers purchasing AppleCare at the point of purchase of an Apple IIe, Apple IIGS or Apple Macintosh LC computer and Apple monitor; the Apple Macintosh Classic or Macintosh Classic II; or an Apple LaserWriter NT. When buying AppleCare at the point of sale of one of the Apple PowerBook notebook series of computers, an Apple Macintosh IIsi, Macintosh IIci, Macintosh IIfx, Quadra 700, Quadra 900, LaserWriter IIf or LaserWriter IIg, customers will receive a $50 rebate. The one-year deferred billing offer is available to customers who use the Apple Credit Card to buy AppleCare along with any Apple equipment, including those products that do not qualify for the $25 or $50 rebate.
 The AppleCare promotional incentives will be available through Apple Authorized resellers, VARs, Apple Education Sales Consultants, campus resellers and other solution providers that currently sell AppleCare extended service programs.
 Customers can call 800-538-9696 for information about how to reach their nearest Authorized dealer.
 -0- 1/13/92
 NOTE: Apple, the Apple logo, AppleCare, IIGS, Macintosh, and LaserWriter are registered trademarks; PowerBook and Quadra are trademarks of Apple Computer, Inc. Classic is a registered trademark, licensed to Apple Computer, Inc.
 /CONTACT: Betty Taylor of Apple Computer Inc., 408-974-3983/
 (AAPL) CO: Apple Computer Inc. ST: California IN: CPR SU: PDT


JL -- SJ008 -- 8926 01/13/92 08:33 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 13, 1992
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