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APPLE USA ANNOUNCES APPLE SOFTWARE VOLUME LICENSING PROGRAM

 CAMPBELL, Calif., June 7 /PRNewswire/ -- Apple USA, a division of Apple Computer, Inc. (NASDAQ-NMS: AAPL), today formally launched the Apple Software Volume Licensing Program, a simple, cost-effective way for customers in the U.S. to acquire software licenses, support and maintenance in volume for selected Apple software products. Under the program, U.S. customers may also acquire volume licenses for site locations outside the U.S.
 Starting today, volume licensing will be widely available through authorized Apple resellers, including direct software resellers, Apple dealers and Apple Value Added Resellers (VARs). Education and state and local government customers may purchase volume licenses from Apple directly.
 The following products will be available under a volume license, with others to be added over time: System 7.1 (for customers who wish to upgrade from earlier operating system versions), MacintoshPC Exchange, At Ease, Apple Font Pack, AppleTalk Remote Access Client, Data Access Language Client, TCP/IP Connection for Macintosh, MacX, SNA-ps 3270 and SNA-ps 3270 GC.
 "Convenient and cost effective software acquisition and upgrade methods are extremely important to our large customers," said Mike Dionne, Apple USA vice president and general manager of marketing operations. "With this program, organizations interested in volume pricing and maintenance contracts can now exercise volume licensing arrangements with Apple to enhance and maximize performance of their installed Macintosh systems at a much lower cost per seat."
 The program includes tiered volume pricing based on the number of CPUs licensed per product, with a flat price per each tier. As with all Apple products, up and running toll-free technical support, comprised of set-up and installation, configuration, compatibility, troubleshooting, third-party product support referral and pre-sales assistance, will be included in all volume license acquisitions.
 As a promotional kick-off to this program, Apple will offer special introductory pricing on selected products.
 To complement Apple Software Volume Licensing, Apple will offer the Apple Software Maintenance Program (ASMP) to authorized licensees with volumes of 50 or more CPUs. ASMP is a yearly subscription program which will provide customers with updates, upgrades, bug fixes, modifications, and/or software enhancements. ASMP is currently available for all Apple software products offered in the Software Volume Licensing Program except the Apple Font Pack.
 For complete program details and additional information, customers should contact their Apple authorized reseller or their Apple account representative.
 NOTE: Apple, the Apple logo, Macintosh and AppleTalk are registered trademarks of Apple Computer, Inc.
 System 7.1, PC Exchange, At Ease, MacX and SNA-ps are trademarks of Apple Computer, Inc.
 -0- 6/7/93
 /CONTACT: Jayme Kelly of Apple Computer, Inc., 408-974-6296, or Michelle Soleau of Regis McKenna, Inc., 415-354-4465, for Apple Computer, Inc./
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- NY012 -- 5797 06/07/93 08:02 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 7, 1993
Words:459
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