Printer Friendly

APPLE UNVEILS PLANS TO EXPAND MARKET FOR MACINTOSH

 SAN JOSE, Calif., May 10 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) kicked off its Worldwide Developers Conference today with two announcements that will further expand the market for the company's Macintosh technologies.
 "Unit shipments for Macintosh climbed again in our last fiscal quarter," said John Sculley, Apple's chairman, chief executive officer, and chief technical officer in his keynote address. "And we're committed to making the moves necessary to bring Macintosh technologies to even more people."
 First, Apple revealed that it intends to greatly expand the scope of its client/server computing solutions by bringing Macintosh software services, application software, and technologies to UNIX systems. Client/server refers to a trend in information systems toward distributing computing resources away from centralized solutions based on mainframes and to decentralized solutions based on desktop or mobile computers accessing a variety of server-class systems, including mainframes.
 Initially, these services -- called Apple Services for Open Systems -- would provide customers with the ability to run Macintosh applications unmodified on open systems servers, workstations, and X terminals. As a result, Apple application developers would have access to millions of new customers -- people using UNIX-based systems -- without any additional work or expense. And UNIX users would have access to a rich suite of more than 5,000 Macintosh personal productivity applications. Apple expects products supporting this strategy will be available to customers later this year.
 The strategy was endorsed on stage at the Worldwide Developers Conference by executives from leading open systems vendors, including Bill Filip, IBM vice president, and president, Advanced Workstation Division; Bill Larson, vice president of sales and marketing, SunSoft; Gary B. Eichhorn, general manager of Hewlett-Packard's Workstation Systems Group; and Roel Pieper, chief executive officer of UNIX Systems Laboratories.
 Second, Apple revealed that it has made significant progress in the development of the first PowerPC-based Apple Macintosh personal computer. PowerPC is a new family of low-cost RISC (Reduced Instruction Set Computing) microprocessors that will bring higher levels of performance and new capabilities to Macintosh and personal computers from other vendors.
 Apple demonstrated a prototype Macintosh computer running on an 80 MHz PowerPC 601 microprocessor--achieving a new performance level in the computer industry. The company also demonstrated compatibility with existing Macintosh application software--running without modification on a PowerPC 601--and previewed new applications that exploit the high performance of the competitively priced chip. Apple also announced a planned upgrade path to PowerPC for current Macintosh users, as well as support from 11 leading software developers who are writing new versions of their applications for the platform. In addition, Apple demonstrated new foundation technologies for the Macintosh platform, including speech recognition, telephony, and video. Apple plans to incorporate these technologies into future products.
 The announcement was Apple's first major report on the status of Macintosh on PowerPC since announcing the adoption of the low-cost RISC chip as part of the sweeping Apple-IBM-Motorola technology alliance in October 1991. Apple expects Macintosh systems using PowerPC technology to be available in the first half of 1994.
 The Apple Worldwide Developers Conference runs through May 14 in San Jose.
 Headquartered in Cupertino, Calif., Apple Computer, Inc. develops, manufactures and markets computer systems for use in business, education, the home, science, engineering, and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple's Macintosh computers and LaserWriter printers were ranked highest in user satisfaction among business users in recent studies by J.D. Power and Associates.
 Apple, the Apple logo, and Macintosh are registered trademarks of Apple Computer, Inc. PowerPC and PowerPC 601 are trademarks of IBM Corporation. UNIX is a registered trademark of UNIX Systems Laboratories.
 -0- 5/10/93
 /CONTACT: Christopher Escher of Apple Computer, Inc., 408-974-2202/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

SM -- NY008 -- 6297 05/10/93 08:19 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:May 10, 1993
Words:636
Previous Article:AMERICARE HEALTH GROUP ENTERS DISCUSSIONS WITH CYBEX
Next Article:APPLE TO EXTEND CLIENT/SERVER OFFERINGS BY BRINGING MACINTOSH TECHNOLOGIES TO OPEN SYSTEMS PLATFORMS
Topics:


Related Articles
APPLE AND SONY TO OFFER CUSTOMERS AN INTEGRATED NETWORKING SOLUTION
APPLE AND DIGITAL TARGET ENTERPRISE CUSTOMERS WITH NEW ALLIANCE
APPLE TO EXTEND CLIENT/SERVER OFFERINGS BY BRINGING MACINTOSH TECHNOLOGIES TO OPEN SYSTEMS PLATFORMS
APPLE ANNOUNCES SIGNIFICANT PROGRESS FOR MACINTOSH ON POWERPC
ELEVEN MAJOR SOFTWARE DEVELOPERS COMMIT TO MACINTOSH ON POWERPC
APPLE AND SYMANTEC RELATIONSHIP TO DELIVER NEXT-GENERATION DEVELOPMENT ENVIRONMENT FOR MACINTOSH ON POWERPC
PUBLISHING COMPANY COMMITS TO MACINTOSH WITH POWERPC
APPLE CHARTS NEW COURSE FOR OPERATING SYSTEM SOFTWARE; STAND OUT, FIT IN STRATEGY EXPECTED TO ATTRACT NEW CUSTOMERS
APPLE UNVEILS NEW IDENTITY FOR THE MACINTOSH OPERATING SYSTEM; MAC OS GOES HEAD-TO-HEAD AGAINST WINDOWS

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters