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APPLE UNVEILS PHOTOFLASH -- THE FAST, EASY WAY TO ADD PHOTOS TO DOCUMENTS

 SAN FRANCISCO, Oct. 18 /PRNewswire/ -- Underscoring its ongoing commitment to desktop publishing, Apple Computer Inc. (NASDAQ-NMS: AAPL) announced a new software product called PhotoFlash for the Apple Macintosh personal computer that simplifies the process of getting photos into documents. PhotoFlash is designed to help users of page layout and presentation software quickly and easily access, enhance, and place photos in documents. PhotoFlash helps customers create visually appealing documents that communicate information with more impact. Apple plans to unveil the product on October 21, 1993 at Seybold San Francisco, an electronic publishing conference and exposition.
 PhotoFlash has three key components: an integrated browser that simplifies selection of images, unique photo preparation tools that enhance images, and scripting capabilities that place images into popular page-layout applications and automate routine tasks.
 "We want to make it easy for people to get photos into documents," said Kirk Loevner, vice president, AppleSoft Products Group. "The simplicity of PhotoFlash helps enable general business users to get photos into documents without the steep learning curve of more complex products. Its integration with page layout programs and advanced scripting capabilities make it a time-saver for professional designers who want to automate routine tasks. We believe PhotoFlash will become the essential software for anybody who wants to create photo-rich documents without a lot of hassle."
 Browser: Easy Access and Viewing of Photos
 The integrated image browser in PhotoFlash is designed to make it easy for users to find and place photos quickly. The browser displays thumbnails (small previews) of images that have been saved in industry- standard file formats. The browser also provides a direct link to other applications, so users can simply 'drag and drop' to place images into applications such as Aldus PageMaker and QuarkXPress.
 Photo Enhancement Tools: Quick and Simple Photo Preparation
 PhotoFlash includes selected enhancement tools that are designed to enable users to adjust images instantly, with advanced options available for finer control. Users can adjust the brightness and contrast of photos, remove scratches and dust from pictures, straighten scans, and quickly sharpen, blur, resize, rotate and crop images. All adjustments can be previewed instantly to allow the user to better anticipate and control the photo manipulation effects.
 Fully Scriptable: Link to Applications and Automate Repetitive Tasks
 PhotoFlash is AppleScript-savvy, allowing for scripting and recording to automate tasks and link PhotoFlash with other software applications to streamline workflow. Using one-button scripts that are included with the product, PhotoFlash can automatically place photos into documents created with page layout applications, such as Aldus PageMaker and QuarkXPress. In addition, users can use the integrated script recorder to automate repetitive tasks -- it's as easy as pushing a button on a tape recorder. Once a script has been recorded, users can instantly accomplish the tasks performed most often, such as adjusting photos, creating contact sheets and performing file format conversion. New scripts can be recorded with PhotoFlash or easily extended using the included AppleScript script editor.
 "PhotoFlash is a great match with PageMaker," said Lori Birtley, senior product marketing manager at Aldus Corp. "It allows PageMaker customers to integrate graphics into their publications quickly and easily."
 The key elements of PhotoFlash -- browsing, photo enhancement and scripting -- are tightly integrated and optimized for fast and efficient operation. PhotoFlash also provides an open architecture for easy integration of peripherals and other file formats.
 Fast and Efficient Operation
 Most imaging applications require a substantial amount of memory and disk space in order to run. PhotoFlash, however, is optimized to manage digital images. As a result, it requires much less memory and disk space. PhotoFlash also comes with integrated image compression technology and a unique selective compression feature that allows users to compress different areas of a photo at different levels, offering users the quality they need and the file size they want. Furthermore, PhotoFlash can be accelerated by PhotoFlash-compatible accelerator cards, including the ThunderStorm and Thunder II series from SuperMac Technology and Charger series from DayStar Digital. The technology for PhotoFlash was developed by Storm Technology of Mountain View, Calif., and is licensed to Apple Computer Inc.
 "Storm's expertise in high performance image handling and Apple's innovative core system technologies combine to create a product with a new level of performance, simplicity and automation for customers who work with photos," said Bill Krause, president and CEO at Storm Technology. "More importantly, we believe PhotoFlash will make it possible for thousands of Macintosh users to get photos into documents for the first time."
 Support for Peripherals and Other Formats, including Kodak Photo CD
 PhotoFlash accepts Adobe Photoshop plug-in modules for special effects, as well as import and export capabilities, giving users the ability to work with many scanners, printers, digital cameras and other peripherals. PhotoFlash supports a wide variety of file formats, including PICT, TIFF, JPEG, Photo CD, PhotoShop, EPS, and DCS, and can work with RGB, CMYK or grayscale images. In addition to optimized file access routines for other formats, PhotoFlash incorporates accelerated Photo CD routines to speed image access.
 "This is a good example of how Kodak and Apple technologies are expanding the market for digital images," said Katherine M. Hudson, Kodak vice president and general manager for Professional, Printing and Publishing Imaging. "PhotoFlash is designed to enable people of all skill levels to use Kodak's scanners, digital cameras, and Photo CDs to easily access, enhance, and output their images."
 Product Contents and System Requirements
 PhotoFlash includes the PhotoFlash application, integrated browser, automated scripts for use with Aldus PageMaker and QuarkXPress, scripts for automating PhotoFlash functions, and the AppleScript and QuickTime system extensions. A sampler of color photos is also provided, along with a tutorial, a comprehensive user's guide, and unlimited customer support. Apple recommends PhotoFlash customers use the software with an Apple Macintosh or PowerBook computer with a 68020 or faster processor, at least 8MB of RAM (3.5MB of application RAM), and Macintosh system software version 7.0 or later.
 Pricing and Availability
 Apple plans to make PhotoFlash available for a suggested retail price of $279 beginning in late November of 1993. The company also plans to distribute it through software resellers, Apple authorized resellers, and through Apple's volume licensing program.
 In addition, a number of companies are also announcing agreements today with Apple to include PhotoFlash with their products. These companies include PressLink, SuperMac Technology, Inc., and UMAX Technologies.
 -- PressLink, a subsidiary of Knight-Ridder and a leading supplier of news photos and text to the news publishing community, plans to bundle PhotoFlash with a front-end communications application, giving users a complete solution for acquiring images and text from the PressLink on-line service.
 -- SuperMac plans to bundle PhotoFlash with the company's line of graphics and image processing acceleration cards P Thunder II GX-1360, Thunder II-1360 and Thunder II Light products.
 -- UMAX Technologies plans to bundle PhotoFlash with its 600dpi color scanner, the UC630LE/Mac.
 NOTE: Apple, the Apple logo, and Macintosh are registered trademarks; AppleScript, PowerBook, QuickTime and PhotoFlash are trademarks of Apple Computer Inc. The Photo CD logo is a trademark of Eastman Kodak. Aldus, the Aldus logo, and PageMaker are registered trademarks of Aldus Corp. All other trademarks are property of their respective owners and are respectfully acknowledged.
 -0- 10/18/93
 /CONTACT: Kate Paisley of Apple Computer, 408-974-5453/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- SJ002 -- 3175 10/18/93 08:32 EDT
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Date:Oct 18, 1993
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