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APPLE UNVEILS HIGH-PERFORMANCE CD-ROM DRIVE

 APPLE UNVEILS HIGH-PERFORMANCE CD-ROM DRIVE
 CUPERTINO, Calif., Oct. 7 /PRNewswire/ -- To further enhance the


multimedia capabilities of its Macintosh computer family, Apple Computer Inc. (NASDAQ: AAPL) today introduced a new CD-ROM drive, the new AppleCD 300. Available in both external and internal versions, the CD 300 is two times faster than most CD-ROM drives, has a choice of operating speeds and supports new CD-ROM formats, including Kodak Photo CD. Taken together, these features make the CD 300 the highest performance, most feature-rich Macintosh CD-ROM drive on the market today.
 "Nearly 10 percent of all Macintosh users have purchased CD-ROM drives. We believe the interactive CD technology that's on the horizon will create even more demand," said Eric Harslem, vice president of desktop computing, Macintosh hardware division. "But these new technologies require a high-performance drive. The CD 300 has the speed and power users want today and the built-in capability to support the very exciting titles that we anticipate in the future."
 The AppleCD 300 is designed to transfer data up to twice as fast as most CD-ROM drives and is equipped with a large 256K data buffer. This kind of superior performance allows users to efficiently access very large files, such as high-quality video and animation faster than is currently possible.
 The AppleCD 300 has a unique speed select switch that allows the user to choose either single- or double-speed mode. This feature is designed to give users compatibility with the widest range of available CD titles.
 The CD 300 can also read multi-session Kodak Photo CD discs, a feature not found on most CD-ROM drives. A Photo CD image is a digitized version of a 35-millimeter photograph that a user can open and view on the Macintosh computer screen. A multi-session Photo CD disc allows additional photographic images to be added to images already on it. With the AppleCD 300 and a Macintosh computer running Apple Computer's QuickTime multimedia architecture, a user can easily access these high-quality images, copy and save them, cut and paste into documents and also edit them using Macintosh graphics applications.
 The CD 300 also supports several new CD formats, including CD-plus-G and CD-plus-MIDI. These new formats allow CD developers to better integrate audio, text and graphics. The CD-plus-MIDI format, for example, will allow professional and amateur musicians to more easily use MIDI-synthesized music in a CD title. Apple believes its support for these new formats will spur development of titles and in turn provide customers with richer and more diverse CD-ROM titles.
 To introduce new CD 300 users to the array of information available on CD, Apple will ship a collection of 8 to 10 CD-ROM titles with the drive. These will include: Alice to Ocean, by Rick Smolan; Mozart: String Quartet in C Major, by The Voyager Co.; Cinderella, by Discis Knowledge Research; Nautilus, by Metatec/Discovery Systems; Photo CD Sampler, by Eastman Kodak Company and The Chronicles and Collections CD, by Apple.
 An internal version, called the CD 300i, will also be available as a dealer-installable option for Macintosh computers with an available 5.25-inch drive bay. A separate CPU installation kit will be required. A new version of CD-Setup software (version 4.0.1) ships with the CD 300 and all internal upgrade kits. It also supports all other CD-ROM drives from Apple.
 Apple will continue to market the AppleCD 150 for users who want a cost-effective method of accessing CD titles but don't need all of the features of the CD 300.
 Pricing, Availability and Distribution
 The AppleCD 300 will be available in December 1992, and the 300i Internal Drive Upgrade Kit will be available in January 1993 through authorized Apple resellers. All AppleCDD 300 drives carry a one-yearlimited warranty. Pricing, availability and distribution will vary by country.
 Product MSRP Availability
 AppleCD 300 $599.00 Dec. 1992
 AppleCD 300i Internal Upgrade Kit $499.00 Jan. 1993
 (Includes installation kit)
 NOTE: Apple, the Apple logo, and Macintosh are registered trademarks; AppleCD, and QuickTime are trademarks of Apple Computer Inc.
 -0- 10/7/92
 /CONTACT: Pat Kinley of Apple Computer, 408-974-2589/
 (AAPL) CO: Apple Computer Inc. ST: California IN: CPR SU: PDT


GT -- SJ001 -- 7330 10/07/92 08:15 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 7, 1992
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