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APPLE UNVEILS COLORSYNC: STANDARDIZED COLOR MATCHING FOR MACINTOSH

 SAN FRANCISCO, Jan. 6 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today announced the availabilty of ColorSync, its new color-matching architecture for Apple Macintosh personal computers. This new software technology enables users of color devices -- such as displays, printers, and scanners -- to get the closest match possible between colors scanned into the computer, viewed on the computer's screen, and created for output to the printed page. ColorSync essentially provides "what you see is what you get" color imaging on the Macintosh.
 "ColorSync takes the guess work and complexity out of creating and reproducing color images with a personal computer," said John Moon, Apple's vice president of Imaging Products. "It allows users to work in color routinely and easily because they can be confident they'll achieve the best possible results -- whether they scan, display or print in color using their Macintosh system."
 Apple developed ColorSync to provide an industry standard method of interpreting and synchronizing the capabilities of color devices such as displays, scanners, and printers so that users get consistent results when using devices that do not share the same color range. ColorSync software solves the color matching problem by providing a way to consistently measure the color range of each manufacturer's display, scanner or printer. Based on these measurements (called device profiles), ColorSync synchronizes the color capabilities between two or more devices.
 ColorSync solves many of the difficulties of working with color that computer users have been wrestling with for years. Apple believes that a broad-based, operating system-level solution like ColorSync will spur the easy and routine use of color and will in turn, help people communicate better and be more productive in the work that they do. ColorSync opens a gateway, not just for users, but for developers, who will build on the broad foundation that ColorSync provides to create new products and capabilities not available today.
 Although ColorSync is designed to provide a base-level functionality for all users, Apple also recognizes the importance of adding functionality for more specialized solutions. Third-party peripherals and applications developers, such as Eastman Kodak Co., Adobe Systems Inc., Radius Inc., SuperMac Technology Inc., Savitar Inc. and Sequel Imaging, are announcing products today that fulfill these more sophisticated needs.
 Companies such as Aldus Corp., Fractal Design, RasterOps Corp. and Scitex Corp. are also announcing their commitment to the ColorSync architecture and their intent to bring products to market soon.
 ColorSync is offered as an extension to the Macintosh operating system. It's distributed via floppy disks with the Apple Color OneScanner and the Apple Color Printer. It will also be licensed to third-party developers to include with color peripherals and applications. Device profiles for Apple's color displays will be installed on the hard disks of color-capable Macintosh computers.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks; and ColorSync, OneScanner, and QuickDraw are trademarks of Apple Computer Inc.
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 /NOTE TO EDITORS: Members of the press may obtain a ColorSync white paper for more technical information. Contact Apple Public Relations at 408-974-0658./
 /CONTACT: Kate Paisley of Apple Computer, 408-974-5453/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- SJ004 -- 2050 01/06/93 08:21 EST
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Publication:PR Newswire
Date:Jan 6, 1993
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