Printer Friendly

APPLE UNVEILS AGGRESSIVELY PRICED QUADRAS

 CUPERTINO, Calif., Oct. 21 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL), today introduced aggressively priced, multipurpose Macintosh Quadra computers for the business and professional marketplace. Quadra, Apple's business line, now offers the power of the 68040 microprocessor across the entire line, starting with the new Quadra 605 at less than $1,000. In addition, the Quadra 610 and 650 join the line replacing the current Centris 610 and Centris 650, delivering appreciable performance gains.
 In a parallel move to simplify its product line and help customers more easily identify the Macintosh computers that best fit their needs, Apple announced it has merged its business and professional products under the single brand name of Quadra beginning with this introduction.
 "The Macintosh Quadra line has evolved into a robust product offering for the business marketplace. The Quadra name is synonymous with the highest levels of performance and the greatest degree of flexibility of any Macintosh," said Randy Battat, vice president for desktops and Powerbooks in Apple's Personal Computer Division.
 "Unit shipments for our mid-range and high-end systems grew by more than 50 percent in the fourth quarter of fiscal 1993 compared to the fourth quarter of last year," added Battat. " With the addition of the new Quadra 605, we are underscoring Apple's marketshare commitment by delivering 040 power at the lowest ever price point."
 The Quadra 605 is powered by a 25MHz Motorola 68LC040 microprocessor. Featuring a new space-saving industrial design, the Quadra 605 is expected to appeal to the business user as an ideal multipurpose desktop computer or terminal replacement. With the basic model starting at only $969, the Quadra 605 becomes one of the most competitively-priced solutions on the market for business customers.
 The Quadra 605 includes System Software 7.1, as well as QuickTime 1.6, HyperCard Player 2.1. A CD-ROM driver is preinstalled so customers can enjoy true "plug and play."
 The Quadra 605 features accelerated graphics capabilities because its video subsystem is directly connected to the 68040 processor bus. This allows data to travel at high speeds between the processor and the graphics system, enabling users to more quickly scroll, open and close windows and view data written to the screen. As with all Quadras, the 605's on-board video architecture supports all current Apple displays. It offers up to 1MB of VRAM for rendering up to 32,768 colors on displays up to 16-inches and 256 colors on 21-inch
displays. In addition, the video architecture supports most VGA and


SVGA monitors.
 The Quadra 605 also offers a wide range of standard features and expandability, including 4MB of DRAM expandable to 36MB and various hard disk options. The Quadra 605 is also equipped with full 8-bit stereo sound-in and sound-out.
 Quadra 610 and Quadra 650
 The new Quadra 610 and 650 take their place in the Quadra line as midrange offerings for the business marketplace delivering performance gains of 22 to 25 percent respectively over their prior Centris line equivalents. These midrange Quadra models will be offered at prices ranging from $1,439 to $3,339.
 Powered by a 25MHz Motorola 68040 microprocessor, the Quadra 610 comes standard with 8MB RAM expandable to 68MB, and can be purchased with a 160MB or 230MB hard drive.
 Twenty-five percent faster than the Quadra 610, the Quadra 650 supports memory expansion to 136MB and has even greater expansion capabilities with three NuBus slots. The Quadra 650 comes standard with 8MB RAM and can be purchased with an 230MB or 500MB hard drive.
 Both the Quadra 610 and 650 can be upgraded to 1MB of VRAM for displaying up to 32,768 colors on monitors up to 16 inches, and up to 256 colors on 19-inch and 21-inch monitors. The built-in video also allows both new Macintosh Quadra computers to drive many VGA and Super VGA monitors commonly used with DOS PCs.
 Both the Quadra 610 and 650 feature full 8-bit stereo sound-out and sound-in. With an optional internal CD300i CD-ROM drive, users can have access to the hundreds of exciting CD-ROM titles currently available.
 The Quadra product line offers a unique combination of communications and computing capabilities designed to meet the diverse needs of business customers. From the entry-level Quadra 605 to the high-end Macintosh Quadra AV systems, which combine telecommunications, video and speech capabilities, users may choose the Quadra solution that best fits their business needs.
 Upgrades
 Apple plans to make upgrades available for the Quadra 610 and 650 industrial designs to PowerPC technology when it releases its systems based on this new RISC technology in the first half of 1994. Apple previously announced plans to make upgrades available for Quadra 800 and 840AV systems; the Centris 610, 650 and 660AV; Performa 600 and Macintosh IIvx/IIvi models. In addition, Apple continues to work on providing upgrade paths for other Macintosh models.
 Pricing and Availability
 The Macintosh Quadra 605, 610 and 650 will be offered worldwide through authorized Apple resellers. Pricing and availability may vary outside the United States. Prices quoted below are ApplePrice. Apple Price will vary within the general range of street prices offered by our resellers.
 Configurations ApplePrice
 Quadra 605
 4MB/80MB HD $969
 8MB/160MB HD $1269
 Quadra 610
 8MB/160MB HD $1439
 8MB/230MB HD $1819
 8MB/230MB HD w/ CD $2159
 Quadra 650
 8MB/230MB HD $2399
 8MB/230MB HD w/ CD $2739
 Quadra 650 8MB/500MB HD $3339
 For additional information, U.S. customers may call the Apple Referral Center at 800-538-9696 for the location of an Apple reseller near them.
 Headquartered in Cupertino, Apple Computer, Inc. develops, manufactures and markets personal computer, server and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the information industry, Apple does business in more than 120 countries.
 NOTE: Apple, the Apple logo, Macintosh and HyperCard are registered trademarks of Apple Computer, Inc. Quadra, Centris and Quicktime are trademarks of Apple Computer, Inc.
 -0- 10/21/93
 /CONTACT: Renee Austin of Regis McKenna, 408-862-6689, for Apple; or Betty Taylor of Apple Computer, 408-974-3983/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- SJ005 -- 4959 10/21/93 08:18 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Oct 21, 1993
Words:1029
Previous Article:APPLE ROLLS OUT HIGH-PERFORMANCE MACINTOSH LC
Next Article:EXAR ANNOUNCES SECOND QUARTER RESULTS -- REVENUE UP 20 PERCENT NET INCOME UP 20 PERCENT EPS GAIN 14 PERCENT
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters