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 CUPERTINO, Calif., Oct. 4 /PRNewswire/ -- The following background information was released today by Apple Computer Inc. (NASDAQ-NMS: AAPL):
 In the two years since its introduction, the System 7 operating system for the Apple Macintosh personal computer has consistently brought increasingly sophisticated capabilities to Macintosh users. In that short span of time, Apple Computer Inc. has continually added groundbreaking new features to System 7 -- including TrueType fonts, QuickTime multimedia capabilities, and worldwide compatibility through WorldScript.
 The latest System 7 advancements are incorporated into System 7 Pro, a new version of System 7, which includes software that helps users collaborate with others, create custom solutions, and take advantage of advanced multimedia capabilities. With System 7 Pro, Apple advances its lead in operating system technology.
 The main enhancements included in System 7 Pro are PowerTalk, which enables users to communicate and collaborate more effectively; AppleScript, which allows users to customize applications; and the latest and most sophisticated version of QuickTime, Apple's industry- leading multimedia technology. Together, the integrated communication and automation capabilities of System 7 Pro provide a powerful platform for solutions to enhance the productivity of Macintosh customers.
 Integrated Communications
 Soon after its introduction in May 1991, System 7 became the standard operating system shipped on Macintosh computers. By January 1992, the System 7 installed based reached 2 million users, a figure which surpassed 8 million by August 1993. Apple estimates that approximately 30 percent of these users have standalone systems, while the remaining 70 percent are connected with other computers and communications devices via networks or modems. These connected users are exactly those who would benefit most from the new capabilities of System 7 Pro.
 The first release of System 7 Pro includes features that make it easier for people to work together electronically. System 7 Pro facilitates, enriches, and simplifies personal communications for the Macintosh user -- regardless of the form of the communication (fax, telephone, video conferencing, electronic mail) or whether the people he or she is working with have a Macintosh, another computer or no computer at all.
 With System 7 Pro, all of a user's electronic communications can be automatically integrated via PowerTalk. This means that someone who previously needed to send and receive communications by different methods (such as an online service, a LAN-based electronic-mail system, fax, and voicemail) can now rely on PowerTalk to combine the incoming and outgoing communications from all of these sources.
 System 7 Pro users can also take advantage of AppleScript and QuickTime to facilitate and enhance their communications. AppleScript can help automate the flow of documents within a team or can be used to customize applications for the particular needs of an individual or team. The QuickTime capabilities in System 7 Pro enhance communications by making it simple to enrich documents with video, sound, and animation.
 System-Level Support With PowerTalk
 Although many applications are appearing on the market that attempt to enable workgroup collaboration, they don't necessarily work well together. Their collaboration facilities are designed as add-on capabilities at the application level. To make collaboration simple and ubiquitous, a common, system-level infrastructure is required -- which is exactly what Apple is providing through an underlying architecture called the Apple Open Collaboration Environment (AOCE).
 System 7 Pro includes PowerTalk, the first of Apple's new collaborative system software based on the AOCE architecture. This system software enhancement provides users with convenient mail and sophisticated document management services as well as digital signatures and other security features. PowerTalk is Apple's collaboration solution for individuals. PowerTalk does not require a server, and can be used on a peer-to-peer basis with a modem or AppleTalk local area network.
 PowerTalk features include: a universal desktop mailbox that provides a single mail box icon for all incoming and outgoing mail -- including electronic mail, fax, and voice; AppleMail, a letter application that simplifies the process of sending messages and documents; DigiSign, a method for electronically signing documents; and the PowerTalk Key Chain, a single log-on facility for multiple network services that also provides desktop security for the mail box.
 PowerTalk allows users to enjoy the benefits of a single mail box and a consistent interface for browsing and searching collaboration information, regardless of the number of communications services they use. By installing third-party PowerTalk access software for each communication service they wish to access, users can enjoy all the benefits of simplified PowerTalk communication and application integration while continuing to use existing services.
 With mail agents that are available from third parties, users can manage the ever-increasing flow of electronic correspondence. Mail agents can automatically sort and forward incoming mail, archive mail after it is read, monitor databases and information sources and create personalized newspapers by delivering pre-selected types of information directly to the user's desktop mail box.
 The long list of application developers who have announced support for PowerTalk's various services include Aladdin Systems Inc., Articulate Systems Inc., Axion, Banyan Systems, Beyond Inc., Caravelle Networks Corp., CE Software Holdings Inc., Chena Software, Claris Corp., Crosswise Corporation, CTM Development SA, Cypress Research Corp., Ex Machina Inc., Full Moon Software Inc., General Electric Information Services, Graphical Business Interfaces Inc., Mainstream Data Inc., Microsoft Corp., Milum Corp., Nisus Software Inc., No Hands Software, Novell Inc., Octel Communications Corp., Pacer Software Inc., Quark Inc, Radius Inc., RSA Data Security Inc., Shana Corp., Snow Development Group, SouthBeach Software Corp., StarNine Technologies Inc., STF Technologies, Tetherless Access Ltd., Useful Software Corp., and WordPerfect Corp.
 For larger installations and more compplex requirements, Apple also offers PowerShare Collaboration Servers software as an optional product that works with System 7 Pro. PowerShare enhances the features of PowerTalk and provides the centralized administration of collaboration services. It will enable teams of people to work together more easily -- whether they are collaborating on projects, routing a document through several electronic signature levels, or communicating with each other with disparate electronic-mail systems.
 PowerShare provides for the consolidated administration of shared information catalogs and gateways and supports the exchange of mission- critical or highly sensitive information through network authentication and encryption services.
 Automation And Customization With AppleScript
 To provide Macintosh users with all the advantages of automation and customization, Apple has also built in a scripting technology, AppleScript, at the system-software level. AppleScript is a scripting system that enables users to automate routine tasks. It is built upon Apple's Open Scripting Architecture, which provides a single, uniform way for making applications scriptable and thus provides a consistent scripting model that parallels the consistency of the Macintosh computer's graphical user interface.
 The result is that users will be able to easily build custom solutions by combining the most useful features of several applications. For instance, a company could manage the development of a product catalog using AppleScript to integrate desktop publishing, database, electronic mail, and graphics applications, which may come from one or many different software vendors.
 In addition, an AppleScript user can use the "Watch Me" facility to record any series of actions with any AppleScript-savvy application that is recordable. This is particularly useful where repetitive tasks are involved or when a more experienced user is setting up an application for a novice and wants to create a simpler front-end for the novice.
 AppleScript can be used by standalone users or in a connected environment in conjunction with PowerTalk to automate or customize collaboration tasks. Together they provide a robust foundation for team solutions. More than 70 applications already support AppleScript, including Microsoft Excel, FileMaker Pro, PageMaker and Quark XPress.
 Advanced Multimedia Capabilties With QuickTime 1.6.1
 QuickTime is a multimedia system-software extension which allows users to use media-rich data types such as sound, animation, and video to enhance their communications. Since its introduction in January 1992, QuickTime has quickly established itself as the leading multimedia technology.
 More than 1 million copies of QuickTime have been shipped to customers worldwide and more than 500 QuickTime applications have been announced. QuickTime is supported on the Macintosh and Windows platforms.
 System 7 Pro will include the latest release of QuickTime. By including a new version of the Macintosh Scrapbook, QuickTime 1.6.1 will make it possible for users to cut, copy, and paste QuickTime movies from one document to another. Like AppleScript, QuickTime 1.6.1 can be used by standalone users or in a collaborative environment in conjunction with PowerTalk. For instance, QuickTime movies can be incorporated into AppleMail messages.
 In addition, QuickTime 1.6.1 makes it possible for users to convert tracks from audio compact discs into movies and add the sound to their own movies. It also supports ColorSync, a Macintosh system extension which helps ensure accurate color in compressed QuickTime still-image files on all output devices, including displays and printers.
 A Fully Featured Choice
 Apple's research indicates that the Macintosh customer base has diversified to such an extent that a one size fits all system- software offering is no longer sufficient to meet customers' needs. Apple believes that its customers will benefit most from a choice between a fully featured and a standard release, and will now offer two separate versions of System 7 to the Macintosh installed base -- System 7 and System 7 Pro. System 7 is designed to meet the needs of users in the consumer and K-12 education markets, while System 7 Pro is expected to become the mainstream choice of customers in business, higher education, and government.
 Apple will continue to provide a standard System 7 release for standalone users who don't require the more advanced capabilities offered by System 7 Pro. The current standard release -- System 7 version 7.1--includes features such as Publish and Subscribe, aliases, Balloon Help, TrueType and QuickTime 1.5.
 As market requirements evolve over time, some of System 7 Pro's current capabilities may be offered as part of the standard System 7 release. Apple is committed to upgrading both System 7 and System 7 Pro on a regular basis. The next major enhancement to System 7 and System 7 Pro will be delivered in 1994.
 Pricing And Availability
 The suggested retail price of System 7 Pro is $149 for the single user product and $999 for the ten-user product. The suggested retail price for System 7 is $79 for the single user product and $499 for the ten-user product. The suggested retail price for the PowerShare Collaboration Servers is $999.
 System 7 Pro is available in the United States in October through a variety of retail outlets and through mail-order catalogs. Localized international versions are expected to be available beginning in November. The PowerShare Collaboration Servers will be available in early 1994. System 7 is currently available.
 AppleScript can currently be purchased separately in two developer- focused products through APDA, Apple's worldwide source for developer tools. APDA can be reached in the U.S. by calling 1-800-282-2732.
 The QuickTime Starter Kit, which provides customers with additional tools to get started with sound, video and animation on the Macintosh, is currently available through retail and mail-order channels.
 NOTE: Apple, the Apple logo, and Macintosh are registered trademarks, and System 7, AOCE, AppleMail, AppleScript, ColoySync, DigiSign, PowerShare, PowerTalk, QuickTime, TrueType and WorldScript are trademarks of Apple Computer Inc.
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 /CONTACTS: Nancy Morrison, 408-862-6200, or Christopher Escher, 408- 974-2202, both of Apple Computer/

CO: Apple Computer Inc. ST: California IN: CPR SU:

LH -- SJ006 -- 8165 10/04/93 08:35 EDT
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Date:Oct 4, 1993

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